The CW Plunges to an Historical Low

If the CW could, it would mirror classic drama Dallas and just discount 2011-12 as a “dream.”  In a season marred by lack of interest in its new product and audience deterioration elsewhere, new non-scripted hour Remodeled opened last night with a miniscule 707,000 viewers and a 0.3 rating/1 share among adults 18-49 at 9 p.m., according to the fast affiliate results from Nielsen Media Research.  Historically, this is the weakest network series debut in the history of television.  And Remodeled dropped from the DOA series-premiere of short-lived fall time period occupant H8R (1.29 million viewers; 0.6/ 2 among adults 18-49 on Sept. 14, 2011) by 583,000 million viewers and 50 percent in the demo.  Tick tock…the cancellation clock is ticking.

For the evening, CBS finished as the most-watched network with 9.89 million viewers, and that was despite airing all repeats.  Next was ABC (7.10 million), followed by Fox (6.75), NBC (6.06) and lowly the CW (1.01 million).  Among adults 18-49, Fox’s combination of Glee, New Girl and Raising Hope dominated with an average 2.9 rating/7 share in the demo.  Second was The Biggest Loser-populated NBC (2.1/ 5), followed by ABC (2.0/ 5), CBS (1.8/ 5) and…gulp…The CW, with an almost invisible 0.4/ 1.

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4 Comments on "The CW Plunges to an Historical Low"

  1. Katie says:

    I knew Remodeled would tank just like H8R did. I wanted to see Ringer but they keep pushing its return back.

  2. mushu_jj says:

    My question is how are people even supposed to know these shows are on? Because nobody is watching the CW in any other dayparts and definitely not watching their repeats, the network has no promotional platform. Perhaps they should beg CBS to let them preview their more mass-appealing shows on Saturdays? Perhaps Warner Brothers would let TNT or TBS preview/encore some shows?

  3. moshane58 says:

    I am a big fan of Supernatural and secret circle.But never heard of this show.

  4. James Shade says:

    That’s some deep trouble. I wonder how much of this can be attributed to Ostroff’s mismanagement…after all, she commissioned Remodeled and all the other post-merger shows on Cdub’s schedule this year…

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