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39.3 Million Viewers for The Oscars

February 27, 2012 by Marc Berman in Highlights with 1 Comment

This was by no means a rating high. Nor did it top The 54th Annual Grammy Awards on CBS (which averaged 39.9 million viewers with a 14.1 rating/33 share among adults 18-49 on Feb. 12). But ABC is reporting a still hefty 39.3 million viewers and an 11.7 rating in the demo for The 84th Annual Academy Awards on Sunday from 8:30-11:24 p.m., based on Nielsen’s Fast National ratings. Comparatively, this built from the year-ago telecast (37.9 million, according to the Live Plus Day data) by 1.4 million viewers, with its second largest audience since 2007.

Including Oscar’s Red Carpet Live pre-show and lead-out Jimmy Kimmel Live: After the Academy Awards, ABC’s Oscar-themed programming on Sunday reached an estimated 76.0 million unique viewers across the country (unduplicated total viewers watching six-minutes or more during the broadcast).

Marc Berman
by Marc Berman

Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for Extra, Entertainment Tonight, Access Hollywood, The CBS Evening News, CNN, and more; and his 2014 desk calendar, “Today in TV History,” is presently available.

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  • TikiBarb

    I’m glad it didn’t break any records. I’m boycotting ABC/DISNEY. It was competing against reruns on the other stations including cable so how big was the win really ?

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