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ABC’s The Chew Declines in Week Two

ABC’s The Chew Declines in Week Two

October 14, 2011 by Marc Berman in Highlights with 8 Comments

Based on the Live Plus Same Day ratings results from Nielsen Media Research, new ABC daytime talker The Chew dipped from its already lackluster opening week ratings.  The Chew averaged 1.78 million viewers for the week of Oct. 3, which was down by 322,000 viewers (or 15 percent) from the 2.10 million it delivered for the week of Sept. 26.  Demo losses were 20 percent in women 25-54 (1.0 to 0.8 rating), 14 percent in women 18-49 (0.7 to 0.6) and 20 percent among women 18-34 (0.5 to 0.4).

The Chew, do doubt, is a huge disappointment for ABC.

Compared to year-ago time period occupant All My Children, The Chew declined by 650,000 total viewers, or 27 percent (2.43 to 1.78 million).  In target females, The Chew suffered losses of 38 percent in women 25-54 (1.3 to 0.9), 33 percent in women 18-49 (0.9 to 0.6) and 20 percent among women 18-34 (0.5 to 0.4).

Demo ratings for The Chew were equal to similar appeal The Talk on CBS.  But The Talk averaged 1.83 million viewers for the week of Oct. 3, which was slightly above The Chew.

 

Marc Berman
by Marc Berman

Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for Extra, Entertainment Tonight, Access Hollywood, The CBS Evening News, CNN, and more; and his 2014 desk calendar, “Today in TV History,” is presently available.

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  • Pingback: ‘The Chew’ Continues to Erode Viewers from ABC Daytime Lineup | Soap Opera Network

  • randy

    Thank you. Is it possible to get the daily numbers for the Chew like you did last week.

  • Pingback: ‘The Chew’ Continues to Erode Viewers from ABC Daytime Lineup | Errol Lewis

  • Julie

    All My Children fans are not surprised! We called it the minute they cancelled AMC for this show…If we wanted to watch a cooking show, we would have watched the cooking channel…ha ha, I think we are going to get the last laugh on this one.

  • Tracey

    Wow, you think Frons needs our viewership now? Should have listened a few months ago…..

  • Jayne

    Never should have taken all my children and one life to live off. As soon as general hospital goes, millions of viewers will further drop ABC completely. My opinion on the chew. I hope you choke on it!

  • Peg

    The Chew offers many good tips and recipes BUT …..they should can Carla. She is hyper, obnoxious and offers nothing to the panel.

  • http://yahoo vbeach

    i have tried and tried to watch the chew…wont try again..mario the only tv worthy body..carla incidental… dr oz daughter dragging him down, the design fairy…yuck, and will never again listen to michael “laugh”..obnoxious beyond repair of this former viewer

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