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CBS Wins Friday; Grimm Loses Steam on NBC

CBS Wins Friday; Grimm Loses Steam on NBC

November 12, 2011 by Marc Berman in Newsletter with 1 Comment

Friday 11/11/11

-Total Viewers:
CBS: 9.86 million, ABC: 5.22, NBC: 4.42, Fox: 3.49, CW: 1.85

-Adults 18-49:
CBS: 1.5 rating/5 share, Fox: 1.4/ 4, NBC: 1.3/ 4, ABC: 1.1/ 3, CW: 0.7/ 2

—–

-Winners:
CSI: NY (CBS), Blue Bloods (CBS)

-Losers (excluding repeats):
Extreme Makeover: Home Edition (ABC), Chuck (NBC), Nikita (CW), 20/20 (ABC). Fringe (Fox), Supernatural (CW), Dateline (NBC)

———

Ratings Breakdown:
CBS remains the network to be on Friday, but under 10-million viewers overall with a 1.5 rating/5 share among adults 18-49 is nothing extraordinary.  On-the-fence freshman drama A Gifted Man on the Eye net opened with a typical 8.25 million viewers (#1) and a second-place 1.2/ 4 in the demo at 8 p.m., according to Nielsen Media Research.  Unless CBS decides to position returning Undercover Boss in the time period, there is every reason to believe it will order more episodes of A Gifted Man.

Next on CBS was veteran CSI: NY (Viewers: #1, 10.16 million; A18-49: #1, 1.7/ 5 at 9 p.m.), followed by the most-watched show of the evening, Blue Bloods at 10 p.m. (Viewers: #1, 11.18 million; A18-49: #1, 1.7/ 5).  Given the lower expectations on Friday, both CSI: NY and Blue Bloods have to be considered “winners.”

http://images.zap2it.com/images/tv-EP00679714/csi-ny-5.jpg   http://tv-steam.com/wp-content/uploads/2011/10/blue_bloods-show-180x135.jpg

In week three news, drama Grimm on NBC slid to 5.19 million viewers (#3), with a second-place 1.5/ 5 among adults 18-49 at 9 p.m.  Comparably, that dipped from one week earlier (Viewers: 6.01 million; A18-49: 1.8/ 6 on Nov. 4) by 820,000 viewers and 17 percent in the demo.  But growth out of relocated Chuck (Viewers: #4, 3.17 million; A18-49: #3, 0.9/ 3 at 8 p.m.) was still a notable 2.02 million viewers and 67 percent among adults 18-49.  Considering the current state NBC is in, Grimm is still potentially promising.

http://img807.imageshack.us/img807/9467/grimm.jpg

A now one-hour edition of Dateline capped off the evening for NBC with 4.90 million viewers (#3) and a 1.4/ 4 in the demo (#2t) at 10 p.m.

Over at ABC, relocated Extreme Makeover: Home Edition sunk to 4.21 million viewers (#2) and a fourth-place 0.8/ 3 among adults 18-49 at 8 p.m., which pales in comparison to what it was recently doing on Sunday.  One year earlier, former time period occupant Supernanny was stronger at 5.16 million viewers and a 1.2/ 4 in the demo on 11/12/10.  As a reminder, any prior rating comparisons are based on the Live Plus Same Day ratings.

http://www.tomspinadesigns.com/news-archive3_files/Extreme-Makeover-Home-Edition-Logo.png

Next on ABC were two editions of tired newsmagazine 20/20 as follows:

20/20 (ABC)
9:00 p.m. – Viewers: 5.58 million (#2), A18-49: 1.1/ 3 (#3t)
10:00 p.m. – Viewers: 5.87 million (#2), A18-49: 1.4/ 4 (#2t)

On Fox, Kitchen Nightmare won the 8 p.m. hour among 18-49, with a 1.6/ 5 in the demo, but results in total viewers was a typical third-place 3.92 million.  Next was low-rated Fringe at just 3.07 million viewers (#4) and a 1.1/ 3 in the demo (#3).

Over at The CW, cellar-dwellers Nikita and Supernatural lost more steam year-to-year with relocated Nikita versus former Friday 8 p.m. occupant Supernatural the bigger loser.  Take a look:

CW/Friday

8:00 p.m.
11/12/10: Smallville – Viewers: 2.90 million, A18-49: 1.3/ 4
11/11/11: Nikita – Viewers: 1.90 million, A18-49: 0.6/ 2
Percent Change: Viewers: -34, A18-49: -54

9:00 p.m.
11/12/10: Supernatural – Viewers: 2.09 million, A18-49: 0.9/ 3
11/11/11: Supernatural – Viewers: 1.79 million, A18-49: 0.8/ 2
Percent Change: Viewers: -14, A18-49: -11

http://bluray.highdefdigest.com/images/post/21/21843/original.pjpeg   http://photos-h.ak.fbcdn.net/hphotos-ak-snc6/150200_168043706549537_166984996655408_405067_5443048_a.jpg

Marc Berman
by Marc Berman

Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for Extra, Entertainment Tonight, Access Hollywood, The CBS Evening News, CNN, and more; and his 2014 desk calendar, “Today in TV History,” is presently available.

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