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Easy Friday Victory for ABC

June 16, 2012 by Marc Berman in Highlights with 0 Comments

MEGASTUNTS SPECIAL PROVES THERE IS AN AVAILABLE AUDIENCE ON FRIDAY

Dominant ABC benefited by Megastunts: Highwire Over Niagara Falls Live!, which led the network to its most-watched Friday since November 30, 2007. The two-hour special averaged 10.14 million viewers and a 2.5 rating/9 share among adults 18-49 from 9-11 p.m., peaking in the 10:30 p.m. half-hour with 13.07 million viewers and a 3.4/11 in the demo, according to Nielsen. Megastunts: Highwire Over Niagara Falls Live! is now the most-watched non-sports summertime telecast on any network since at least 2006.

Earlier in the evening on ABC was Countdown to Niagara: The Greatest Megastunts of All at a first-place 5.71 million viewers and a 1.2/ 5 in the 8 p.m. hour.

Elsewhere, only two-hours of Dateline on NBC was original, and it finished second in the 9-11 p.m. block with 4.74 million viewers and a 1.2/ 4 among adults 18-49. Under 2-million viewers with a 0.5/ 2 in the demo for encore telecasts of NBC comedies Whitney and Community in the 8 p.m. hour, meanwhile, could indicate no interest this fall. NBC…what are you thinking?

For a complete listing by network and by individual program, click on the following: http://tinyurl.com/7ugwl5v

Marc Berman
by Marc Berman

Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for Extra, Entertainment Tonight, Access Hollywood, The CBS Evening News, CNN, and more; and his 2014 desk calendar, “Today in TV History,” is presently available.

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