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Prime-Time Ratings:
Thursday 3/29/12

What follows is the fast affiliate rating results for Thursday, March 29 broken out by network and half-hour in the order of ABC, CBS, NBC, Fox and The CW.

-Total Viewers:
CBS: 13.04 million, Fox: 12.20, ABC: 4.91, NBC: 3.10, CW: 1.85

-Adults 18-49:
Fox: 3.5 rating/10 share, CBS: 3.2/ 9, NBC: 1.3/ 4, ABC: 1.2/ 3, CW: 0.9/ 2

———-

-Winners:
American Idol (Fox), The Big Bang Theory (CBS), Person of Interest (CBS), The Mentalist (CBS)

-Losers (excluding repeats):
Community (NBC), 30 Rock (NBC), Up All Night (NBC), The Secret Circle (CW), Awake (NBC)

———-

8:00 p.m.

ABC – Missing
Viewers: 7.45 million (#3), A18-49: 1.3 rating/ 4 share (#4)

CBS – The Big Bang Theory
Viewers: 13.64 million (#2), A18-49: 4.5/15 (#1)

NBC – Community
Viewers: 3.63 million (#4), A18-49: 1.7/ 6 (#3)

Fox – American Idol
Viewers: 13.83 million (#1), A18-49: 3.7/12 (#2)

CW – The Vampire Diaries
Viewers: 2.43 million (#5), A18-49: 1.1/ 4 (#5)

———-

8:30 p.m.

ABC – Missing
Viewers: 7.98 million (#3), A18-49: 1.5/ 4 (#3t)

CBS – Rules of Engagement
Viewers: 8.82 million (#2), A18-49: 2.8/ 8 (#2)

NBC – 30 Rock
Viewers: 3.20 million (#4), A18-49: 1.5/ 4 (#3)

Fox – American Idol
Viewers: 16.71 million (#1), A18-49: 4.6/13 (#1)

CW – The Vampire Diaries
Viewers: 2.28 million (#5), A18-49: 1.1/ 3 (#5)

———-

9:00 p.m.

ABC – Grey’s Anatomy (R)
Viewers: 4.29 million (#3), A18-49: 1.3/ 4 (#3)

CBS – Person of Interest
Viewers: 14.31 million (#1), A18-49: 3.3/ 9 (#1)

NBC – The Office (R)
Viewers: 2.60 million (#4), A18-49: 1.2/ 3 (#4)

Fox – Touch
Viewers: 9.74 million (#2), A18-49: 2.9/ 8 (#2)

CW – The Secret Circle
Viewers: 1.41 million (#5), A18-49: 0.6/ 2 (#5)

———-

9:30 p.m.

ABC – Grey’s Anatomy (R)
Viewers: 4.13 million (#3), A18-49: 1.2/ 3 (#4)

CBS – Person of Interest
Viewers: 14.52 million (#1), A18-49: 3.2/ 9 (#1)

NBC – Up All Night
Viewers: 2.95 million (#4), A18-49: 1.3/ 4 (#3)

Fox – Touch
Viewers: 8.51 million (#2), A18-49: 2.6/ 7 (#2)

CW – The Secret Circle
Viewers: 1.27 million (#5), A18-49: 0.6/ 2 (#5)

———-

10:00 p.m.

ABC – Private Practice (R)
Viewers: 3.01 million (#3), A18-49: 0.9/ 3 (#3)

CBS – The Mentalist
Viewers: 13.81 million (#1), A18-49: 2.9/ 8 (#1)

NBC – Awake
Viewers: 3.19 million (#2), A18-49: 1.0/ 3 (#2)

———-

10:30 p.m.

ABC – Private Practice (R)
Viewers: 2.60 million (#3), A18-49: 0.8/ 2 (#3)

CBS – The Mentalist
Viewers: 13.15 million (#1), A18-49: 2.6/ 7 (#1)

NBC – Awake
Viewers: 3.07 million (#2), A18-49: 0.9/ 3 (#2)

Source: Nielsen Media Research data

Wow, The CW is in serious trouble. When a new episode of your highest rated show is getting less than 2.5 million, it’s time to start planning an exit strategy. And it looks like the NBC Thursday 10PM slot has claimed another victim.

That 62% retention basically spells the end for ROE. Rob could do about the same retention as that, and has more upside potential.

From NBC

At 8 p.m. ET, “Community” (1.7/6 in 18-49, 3.6 million viewers overall) matched its second highest 18-49 rating since September 29, behind only the strong March 15 results for the first “Community” original in three months. Despite running for the first time this spring against an original telecast of CBS’s “Big Bang Theory,” while also facing Fox’s “American Idol” and ABC’s “Missing,” “Community” maintained its 18-49 rating of the prior Thursday. In the time period, “Community” is currently #2 among ABC, CBS, NBC, Fox and CW in men 18-34 ahead of Fox’s “American Idol” (with a 1.8 rating vs. “Idol’s” 1.6). Keep in mind that on average this season, original telecasts of “Community” have been adding 39 percent to these next-day “live plus same day” 18-49 ratings when Nielsen includes additional time-shifted viewing in “live plus seven day” results.

At 8:30 ET, “30 Rock” (1.5/4 in 18-49, 3.2 million viewers overall) matched its 18-49 rating of one week earlier in the highly competitive time period versus Fox’s “American Idol,” CBS’s “Rules of Engagement” and ABC’s “Missing.” “30 Rock” is currently tied for #2 in the time period among ABC, CBS, NBC, Fox and CW in men 18-34. Note that “30 Rock” originals have been adding 47 percent to these next-day “live plus same day” ratings when Nielsen issues “live plus seven day” results so far this season.

From 9-9:31 p.m. ET, a rebroadcast of “The Office” delivered a 1.2/3 in 18-49 and 2.6 million viewers overall. This is the second highest 18-49 rating this season among six “Office” encores aired to date.

At 9:31 ET, “Up All Night” (1.3/4 in 18-49, 2.9 million viewers overall) built on its lead-in from an “Office” encore by 8 percent in 18-49 rating and 14 percent in total viewers. Note that “Up All Night” originals have been adding 51 percent to these next-day “live plus same day” ratings when Nielsen issues “live plus seven day” results so far this season.

At 10 p.m. ET, “Awake” averaged a 1.0/3 in 18-49 and 3.1 million viewers overall. Note that “Awake” is one of the most time-shifted shows on television, with the “live plus same day” rating for its first two telecasts growing by 62 percent when Nielsen issued “live plus seven day” ratings for that week.

In Late-Night Metered Markets Thursday night:

· In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.5/7; CBS’s “Late Show with David Letterman,” 2.6/7; and ABC’s combo of “Nightline,” 2.9/7; and “Jimmy Kimmel Live,” 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; “Late Show,” 0.7/3; “Nightline,” 0.8/4; and “Jimmy Kimmel Live,” 0.4/2.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.4/5 in metered-market household) beat CBS’s “Late Late Show with Craig Ferguson” (1.3/5 with an encore). In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-4) topped “Late Late Show” (0.4/3 with an encore).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters

Missing has good total viewership, and a nice uptick in the half hour… but I think it will die a demo-related death. This show is kind of like ABC’s Harry’s Law… but with better demos. I don’t think they’ll renew it, it can’t be cheap.