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Preliminary Ratings for Primetime
Saturday, April 14, 2012

Titanic (2012) (ABC)

Viewers (8-11pm)
 FOX  6.394 million
 CBS  4.427 million
 ABC  4.109 million
 NBC  2.259 million
 Univision  2.002 million
 ION  1.002 million
 Telemundo  0.694 million

Adults 18-49 (8-11pm)
 FOX  1.9/6
 ABC  0.8/3
 CBS  0.8/3
 Univision 0.6/2
 NBC  0.5/2
 Telemundo 0.3/1
 ION 0.3/1

———-

ABC

8:00PM – Titanic (2012)
Viewers: 4.393 million, A18-49: 0.8/3

8:30PM – Titanic (2012)
Viewers: 4.186 million, A18-49: 0.7/3

9:00PM – Titanic (2012)
Viewers: 4.371 million, A18-49: 0.8/3

9:30PM – Titanic (2012)
Viewers: 4.260 million, A18-49: 0.8/3

10:00PM – Titanic (2012)
Viewers: 3.759 million, A18-49: 0.8/3

10:30PM – Titanic (2012)
Viewers: 3.686 million, A18-49: 0.8/3

———-

CBS

8:00PM – Crimetime Saturday: CSI: NY (R)
Viewers: 3.525 million, A18-49: 0.6/2

8:30PM – Crimetime Saturday: CSI: NY (R)
Viewers: 3.750 million, A18-49: 0.5/2

9:00PM – Crimetime Saturday: CSI: Miami (R)
Viewers: 3.983 million, A18-49: 0.7/2

9:30PM – Crimetime Saturday: CSI: Miami (R)
Viewers: 4.281 million, A18-49: 0.7/2

10:00PM – 48 Hours Mystery
Viewers: 5.078 million, A18-49: 1.0/3

10:30PM – 48 Hours Mystery
Viewers: 5.943 million, A18-49: 1.3/4

———-

NBC

8:00PM – Escape Routes
Viewers: 1.335 million, A18-49: 0.3/1

8:30PM – Escape Routes
Viewers: 1.064 million, A18-49: 0.3/1

9:00PM – The Firm
Viewers: 1.896 million, A18-49: 0.4/1

9:30PM – The Firm
Viewers: 2.075 million, A18-49: 0.4/1

10:00PM – Law & Order: Special Victims Unit (R)
Viewers: 3.363 million, A18-49: 0.7/2

10:30PM – Law & Order: Special Victims Unit (R)
Viewers: 3.821 million, A18-49: 0.9/3

———-

FOX

8:00PM – NASCAR Sprint Cup: Samsung Mobile 500
Viewers: 6.107 million, A18-49: 1.8/7

8:30PM – NASCAR Sprint Cup: Samsung Mobile 500
Viewers: 6.290 million, A18-49: 1.9/7

9:00PM – NASCAR Sprint Cup: Samsung Mobile 500
Viewers: 6.211 million, A18-49: 1.8/6

9:30PM – NASCAR Sprint Cup: Samsung Mobile 500
Viewers: 6.296 million, A18-49: 1.8/6

10:00PM – NASCAR Sprint Cup: Samsung Mobile 500
Viewers: 6.798 million, A18-49: 2.0/6

10:30PM – NASCAR Sprint Cup: Samsung Mobile 500
Viewers: 6.663 million, A18-49: 2.0/6

———-

Univision

7:00PM – iQ’Viva! The Chosen
Viewers: 1.676 million, A18-49: 0.5/2

7:30PM – iQ’Viva! The Chosen
Viewers: 1.840 million, A18-49: 0.6/2

8:00PM – Sabado Gigante
Viewers: 1.670 million, A18-49: 0.5/2

8:30PM – Sabado Gigante
Viewers: 1.847 million, A18-49: 0.6/2

9:00PM – Sabado Gigante
Viewers: 2.048 million, A18-49: 0.6/2

9:30PM – Sabado Gigante
Viewers: 2.063 million, A18-49: 0.6/2

10:00PM – Sabado Gigante
Viewers: 2.138 million, A18-49: 0.6/2

10:30PM – Sabado Gigante
Viewers: 2.249 million, A18-49: 0.7/2

———-

Telemundo

7:00PM – MOVIE: Kindergarten Cop (1990)
Viewers: 0.377 million, A18-49: 0.2/1

7:30PM – MOVIE: Kindergarten Cop (1990)
Viewers: 0.425 million, A18-49: 0.2/1

8:00PM – MOVIE: Kindergarten Cop (1990)
Viewers: 0.547 million, A18-49: 0.2/1

8:30PM – MOVIE: Kindergarten Cop (1990)
Viewers: 0.551 million, A18-49: 0.2/1

9:00PM – MOVIE: Death Warrant (1990)
Viewers: 0.642 million, A18-49: 0.2/1

9:30PM – MOVIE: Death Warrant (1990)
Viewers: 0.740 million, A18-49: 0.3/1

10:00PM – MOVIE: Death Warrant (1990)
Viewers: 0.837 million, A18-49: 0.3/1

10:30PM – MOVIE: Death Warrant (1990)
Viewers: 0.846 million, A18-49: 0.3/1
 
———-

ION

7:00PM – Psych (R)
Viewers: 0.512 million, A18-49: 0.2/1

7:30PM – Psych (R)
Viewers: 0.717 million, A18-49: 0.2/1

8:00PM – Psych (R)
Viewers: 0.898 million, A18-49: 0.3/1

8:30PM – Psych (R)
Viewers: 0.930 million, A18-49: 0.3/1

9:00PM – Psych (R)
Viewers: 0.831 million, A18-49: 0.3/1

9:30PM – Psych (R)
Viewers: 1.007 million, A18-49: 0.3/1

10:00PM – Psych (R)
Viewers: 1.152 million, A18-49: 0.4/1

10:30PM – Psych (R)
Viewers: 1.193 million, A18-49: 0.4/1
 
———-

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Source: Nielsen Media Research data (R = repeat)

Agree. If an expensive and well-made (‘From the creator of Downton Abbey’) “Titanic” mini-series on the 100th anniversary of the sinking of the ship doesn’t get people interested-enough to tune in on a Saturday night then nothing else scripted will. Sports, reality TV, burn-offs and ‘encores’… that’s Saturday night on network TV for a while until, eventually, the network gives the night back to the affiliates (that’s where I’m convinced Saturday nights are eventually going).

Quote from dad1153 on April 15, 2012, 17:21
Agree. If an expensive and well-made (‘From the creator of Downton Abbey’) “Titanic” mini-series on the 100th anniversary of the sinking of the ship doesn’t get people interested-enough to tune in on a Saturday night then nothing else scripted will. Sports, reality TV, burn-offs and ‘encores’… that’s Saturday night on network TV for a while until, eventually, the network gives the night back to the affiliates (that’s where I’m convinced Saturday nights are eventually going).

Did ABC even aggressively market Titanic? I can’t remember seeing one commercial for it on ABC.

As for Saturday nights, cable still does very well with it. A&E, Animal Planet, CMT, HGTV, and DIY all have originals and they all do well enough to get renewed. If cable can figure out original entertainment programming, broadcast networks can also. What I think doesn’t work is repeats on Saturdays. Networks are just wasting timeslots with that as it doesn’t earn high enough sampling to justify its placement on schedule.

No surprise ABC dumped Titanic on Saturday night; it was AWFUL! I’m shocked it was able to remain at a 0.8 for almost the entire night. I now know why James Cameron had to spend well over $200 million dollars to make his epic version of Titanic.

You do realize ABC did not promote this miniseries once. So what did you expect?

Quote from dad1153 on April 15, 2012, 17:21
Agree. If an expensive and well-made (‘From the creator of Downton Abbey’) “Titanic” mini-series on the 100th anniversary of the sinking of the ship doesn’t get people interested-enough to tune in on a Saturday night then nothing else scripted will. Sports, reality TV, burn-offs and ‘encores’… that’s Saturday night on network TV for a while until, eventually, the network gives the night back to the affiliates (that’s where I’m convinced Saturday nights are eventually going).