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What follows are the fast affiliate results for Monday, September 10 broken out by network (in total viewers and adults 18-49) and by each half-hour:

-Total Viewers:
NBC: 10.00 million, Fox: 6.32, CBS: 4.80, ABC: 4.40, CW: 613,000

-Adults 18-49:
NBC: 3.4 rating/9 share, Fox: 2.5/ 7, CBS: 1.4/ 4, ABC: 1.1/ 3, CW: 0.3/ 1

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-Countdown to the Start of the New TV Season: 13 days

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-Winners:
The Voice (NBC), Hell’s Kitchen (Fox), Masterchef (Fox)

-Losers (excluding repeats):
The L.A. Complex (CW)

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8:00 p.m.

ABC – Bachelor Pad
Viewers: 4.74 million (#4), A18-49: 1.3/ 4 (#4)

CBS – The U.S. Tennis Open
Viewers: 5.25 million (#3), A18-49: 1.6/ 5 (#3)

NBC – The Voice (season premiere)
Viewers: 10.15 million (#1), A18-49: 3.2/10 (#1)

Fox – Hell’s Kitchen (season finale)
Viewers: 6.06 million (#2), A18-49: 2.4/ 7 (#1)

CW – The L.A. Complex
Viewers: 746,000 (#5), A18-49: 0.3/ 1 (#5)

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8:30 p.m.

ABC – Bachelor Pad
Viewers: 4.10 million (#4), A18-49: 1.2/ 3 (#4)

CBS – The U.S. Tennis Open
Viewers: 5.25 million (#3), A18-49: 1.6/ 5 (#3)

NBC – The Voice (season premiere)
Viewers: 11.93 million (#1), A18-49: 3.9/11 (#1)

Fox – Hell’s Kitchen (season finale)
Viewers: 6.36 million (#2), A18-49: 2.5/ 7 (#2)

CW – The L.A. Complex
Viewers: 612,000 (#5), A18-49: 0.2/ 1 (#5)

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9:00 p.m.

ABC – Bachelor Pad
Viewers: 4.40 million (#4), A18-49: 1.3/ 3 (#4)

CBS – The U.S. Tennis Open / How I Met Your Mother (R)
Viewers: 5.20 million (#3), A18-49: 1.6/ 4 (#3)

NBC – The Voice (season premiere)
Viewers: 13.08 million (#1), A18-49: 4.6/12 (#1)

Fox – Masterchef (season finale)
Viewers: 6.12 million (#2), A18-49: 2.4/ 6 (#2)

CW – America’s Next Top Model: College Edition (R)
Viewers: 518,000 (#5), A18-49: 0.2/ 1 (#5)

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9:30 p.m.

ABC – Bachelor Pad
Viewers: 4.82 million (#3), A18-49: 1.4/ 3 (#3)

CBS – How I Met Your Mother R / CBS Fall Preview
Viewers: 4.38 million (#4), A18-49: 1.3/ 3 (#4)

NBC – The Voice (season premiere)
Viewers: 12.97 million (#1), A18-49: 4.7/12 (#1)

Fox – Masterchef (season finale)
Viewers: 6.74 million (#2), A18-49: 2.7/ 7 (#2)

CW – America’s Next Top Model: College Edition (R)
Viewers: 578,000 (#5), A18-49: 0.3/ 1 (#5)

———-

10:00 p.m.

ABC – Castle (R)
Viewers: 4.00 million (#3), A18-49: 0.8/ 2 (#3)

CBS – CBS Fall Preview / 2 Broke Girls (R)
Viewers: 4.80 million (#2), A18-49: 1.4/ 4 (#2)

NBC – The New Normal (series premiere / preview)
Viewers: 6.91 million (#1), A18-49: 2.5/ 6 (#1)

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10:30 p.m.

ABC – Castle (R)
Viewers: 4.33 million (#2), A18-49: 0.8/ 2 (#3)

CBS – 2 Broke Girls R / Mike & Molly
Viewers: 3.53 million (#3), A18-49: 1.0/ 3 (#3)

NBC – Go On (R)
Viewers: 4.97 million (#1), A18-49: 1.8/ 5 (#1)

Source: Nielsen Media Research data

OK start for New Normal. Tonight will be the true test.

How is losing 47% of its lead in anything but horrible?

Quote from chriss on September 11, 2012, 16:18
OK start for New Normal. Tonight will be the true test.

Quote from TV-aholic on September 11, 2012, 16:08

NBC – The New Normal (series premiere / preview)
Viewers: 6.91 million (#1), A18-49: 2.5/ 6 (#1)

Currently the pretension of THE NEW NORMAL from the last half hour of THE VOICE is just 53%. I am sure, once Finals are in, that number will fall below 50%.

As Marc would say, “Tic-Toc, the cancellation clock is ticking.”

There wasn’t any overrun for The Voice, so I don’t think it’ll drop that far. The Voice usually gets adjusted up by 0.1 or 0.2, so it’s retention will fall because of that mostly.

With The New Normal, a 2.5 is a very respectable debut, especially for NBC at 10 PM. If it were 8 PM or 9 PM, it would have different expectations but it isn’t. For comparison, it did roughly as well as MasterChef and Hell’s Kitchen season finales and I haven’t seen any cancellation comments on those ratings.

But I also agree that with The New Normal, it’s Tuesday ratings are crucial. It needs to hold close to the 2.5 and definately be above the 2.0 mark. So we’ll have to see what happens tonight.

The real story is Go On. A 1.8 for a repeat is outstanding. If it follows the traditional repeat to original airing ratio, we’re looking at at least a 3.6 demo for this show. I’m not willing to go that far yet, but I think a 3.0+ demo performance is very likely and that would be amazing for NBC considering its track record for scripted shows. Go On right now is very promising and that could be the show which helps out The New Normal.

The New Normal got a better 18-49 rating than Smash was getting in the slot, right?

We also have to remember that the pilot was already available to screen on-line before it premiered last night. I also think it could possibly be another example of network sitcoms not working in the 10-11PM hour.

All that being said, tonight is the final test. If it bombs tonight in its regular slot against soft competition — then, yes, “tick-tock, the cancellation clock is (definitely) ticking!”

Quote from TV-aholic on September 11, 2012, 16:33
How is losing 47% of its lead in anything but horrible?

Quote from chriss on September 11, 2012, 16:18
OK start for New Normal. Tonight will be the true test.