Quote from chriss on October 5, 2012, 15:32
Grey’s Anatomy will continue to prop up the night for ABC. I hope ABC doesn’t leave Scandal there all season.
If you take out Grey’s Anatomy, ABC Thursdays suffer from the same performance problems as Mondays and Tuesdays. Scandal is completely living off its lead in. If it moves, it’ll collapse just like Private Practice. It’s 10:30 PM numbers aren’t good at all and it’s a challenge to schedule in the future. Last Resort is getting completely crushed by the competition on CBS and FOX.
Thursday Results (CW carried NFL football in St. Louis and CBS carried the game in Phoenix):
* At 8 p.m. ET, the seventh season debut of “30 Rock” delivered a 1.3/4 in 18-49 and 3.4 million viewers overall in a highly competitive half-hour versus CBS’s “Big Bang Theory,” Fox’s “X Factor” and ABC’s “Last Resort.” “30 Rock” finished within a tenth of a point of the show’s season finale in the 8:30 half-hour on May 17. Versus that May finale, last night’s “30 Rock” was up 20 percent in total viewers (3.402 million vs. 2.843 million).
* Note that last season “30 Rock” added an average 45 percent to these next-day “live plus same day” ratings when Nielsen reported “live plus seven day” results.
* At 8:30 p.m. ET, “Up All Night” (1.4/4 in 18-49, 3.1 million viewers overall) grew versus its lead-in by 8 percent, the show’s top performance relative to lead-in so far this season, and also built on lead-in by 17 percent in adults 18-34 (with a 1.4 rating vs. a 1.2). In a highly competitive time period versus CBS’s “Two and a Half Men,” Fox’s “X Factor” and ABC’s “Last Resort,” “Up All Night” maintained its 18-49 rating of the prior week
* Keep in mind that last season “Up All Night” added an average 51 percent to these next-day “live plus same day” ratings when Nielsen reported “live plus seven day” results, the biggest percentage increase for any comedy on ABC, CBS, NBC or Fox.
* From 9-9:31 p.m. ET, “The Office” (2.1/6 in 18-49, 4.1 million viewers overall) maintained its 18-49 rating of one week earlier and built on its lead-in by 50 percent in a competitive time period versus ABC’s Grey’s Anatomy,” CBS’s “Person of Interest” and Fox’s “Glee.” This week’s “Office” also remained within 5 percent of the show’s 2.2 average for last May’s sweep in 18-49 (with a 2.1 rating vs. a 2.2). This week’s “Office” is #1 in the half-hour among ABC, CBS, NBC and Fox in men 18-34.
* Note that last season “The Office” added an average 50 percent to these next-day “live plus same day” ratings when Nielsen reported “live plus seven day” results.
* From 9:31-10 p.m. ET, “Parks and Recreation” (1.9/5 in 18-49, 3.5 million viewers overall) retained 90 percent of its lead-in from “The Office,” up from last week’s 76 percent, in a challenging time period versus the concluding half-hours of ABC’s Grey’s Anatomy,” CBS’s “Person of Interest” and Fox’s “Glee.” “Parks” delivered NBC’s best in-season rating in the time period since January 19.
* “Parks and Recreation” is up week to week by 23 percent in 18-49 rating (to a 1.9 from a 1.6), to earn the show’s highest rating since January 19, and is up week to week in total viewers by 8 percent (3.526 million vs. 3.274 million), to claim the show’s biggest overall audience since March 8.
* Keep in mind that last season “Parks and Recreation” added an average 39 percent to these next-day “live plus same day” ratings when Nielsen reported “live plus seven day” results.
* At 10 p.m. ET, “Rock Center” (1.1/3 in 18-49, 3.4 million viewers overall) reported NBC’s top in-season 18-49 and total-viewers results in the slot since March 22. Week to week, “Rock Center” is up in 18-49 by 0.3 of a point or 38% (1.1 vs. 0.8) and in total viewers by 8 percent (3.386 million vs. 3.131).
In Late-Night Metered Markets Thursday night:
* In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.5/6; CBS’s “Late Show with David Letterman,” 2.8/7; and ABC’s combo of “Nightline,” 3.0/7; and “Jimmy Kimmel Live,” 1.5/5.
* In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3; “Late Show,” 0.6/3; “Nightline,” 0.9/4; and “Jimmy Kimmel Live,” 0.6/3.
* At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/5 in metered-market households) tied CBS’s “Late Late Show with Craig Ferguson” (1.3/4). In the 25 markets with Local People Meters, “Late Night” (0.4/3 in 18-49) tied “Late Late Show” (0.4/2).
* At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
With its drama line up (Last Resort/Grey’s Anatomy/Scandal), ABC was up over the year-ago Thursday (10/6/11) by double digits in viewers (+22%) and young adults (+19%), growing the most among the broadcast nets. In fact, Fox and NBC were both down sharply on the evening.
During the 8 o’clock hour opposite Fox’s The X Factor and CBS’ top-rated comedies (The Big Bang Theory/Two and a Half Men), ABC freshman Last Resort outdelivered NBC’s established comedies (30 Rock premiere/Up All Night) by 4.7 million viewers and by 38% in Adults 18-49. Opposite strong competition, the Last Resort gained Adults 18-49 audience (+6%) from its first half-hour to its second half-hour. Based on initial DVR playback, Last Resort saw a big spike in time-shifted viewing, picking up 2.2 million viewers and jumping 36% in Adults 18-49 from L+SD to L+3.
· The new ABC drama continued to improve its time period year to year, dramatically boosting its hour by 2.0 million viewers and by 50% in Adults 18-49 over the same night last year with original drama programming (Charlie’s Angels).
Doubling its lead-in at 9pm in Adults 18-49 (+106%), ABC’s Grey’s Anatomy dominated competition and qualified as Thursday’s clear #1 drama for the 2nd consecutive week. Among young adults in the 9 o’clock hour, ABC’s Grey’s outpaced CBS’ Person of Interest by 19%, Fox’s Glee by 42% and NBC’s comedies by 85% (The Office/Parks and Recreation). Additionally, Grey’s finished as Thursday’s highest-rated TV show for the 2nd week in a row with Women 18-34 and Women 18-49.
· Growing year to year for the 2nd week running, Grey’s posted strong increases over the same night last year in viewers (+22%) and young adults (+19%).
Retaining 100% of its week-ago premiere numbers during the 10 o’clock hour, ABC’s Scandal significantly closed the gap with CBS’ Elementary week to week, while continuing tower over NBC’s Rock Center with Brian Williams in Total Viewers (+100%) and Adults 18-49 (+91%). The sophomore ABC series ranked #1 in its slot for the 2nd straight Thursday in Women 18-34. A big beneficiary of DVR playback, the 10pm drama jumped up by 31% in viewers and by 33% in young adults over its first-reported L+SD numbers to its Live + 3 Day results.
· Scandal drew 11% more viewers to the hour than Private Practice on the same night last year, while holding 100% with key Adults (AD18-49/AD25-54).
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