Last night’s THE VAMPIRE DIARIES was up in viewers and key demos versus the series’ second episode a year ago, up 9% in total viewers (2.7M), up 8% in A18-34 (1.3/4), and up 12% in W18-34 (1.9/6), while holding steady in A18-49.
THE VAMPIRE DIARIES beat ABC and NBC in A18-34 and ranked #2 in the hour in W18-34.
BEAUTY AND THE BEAST held about even with THE SECRET CIRCLE’s second episode a year ago in total viewers (2M) and off a tenth in A18-34.
I still analyze the ratings, Fifty. First in the overnights on the newsletter, then I do a wrap up on our website right after I post these. Do you get the newsletter?
Quote from Fifty on October 19, 2012, 15:50
Marc, I have to admit I really miss your analyse of the ratings, but I get that posting the half hours makes it easier for everyone to quickly check the ratings they’re interested in.
NBC needs to overhaul the night entirely. It’s hard to believe any of those shows are still on air with numbers like that.
ABC earned second place on Thursday night in Total Viewers and Adults 18-49, while ranking #1 with Women 18-34.
· ABC was up 7% in Total Viewers over the year-ago night, while holding 100% of its Adult 18-49 delivery.
Growing week to week in the 8 o’clock hour against CBS’ top-rated comedies (The Big Bang Theory/Two and a Half Men), ABC freshman Last Resort took second place in viewers and young adults, finishing well ahead of Fox’s MLB National League Championship and continued to dominate NBC’s comedies (30 Rock/Up All Night). The biggest percentage gainer via DVR playback for any 8pm show, ABC’s Last Resort shot up by 2.7 million viewers and by 46% (+1.0 rating) in Adults 18-49 from the next-day L+SD numbers to the final L+7 numbers.
· Last Resort was up over the prior week by 6% in Total Viewers, by 6% in Adults 18-49 and by 20% in Adults 18-34.
· Improving the hour year to year for ABC for its 4th straight telecast, on average Last Resort is boosting its time period by double digits in Total Viewers (+14%) and Adults 18-49 (+27%) over the same point last season with original drama programming.
Coming off a pre-emption the previous week for the Vice Presidential debate, ABC’s Grey’s Anatomy jumped over its lead-in among Adults 18-49 (+94%) at 9pm to dominate its competition in the hour and stand as Thursday’s #1 drama for its 3rd consecutive telecast this season. Leading by double digits in the 9 o’clock hour, ABC’s Grey’s outpaced CBS’ Person of Interest by 18%, NBC’s comedies by 83% (The Office/Parks and Recreation) and Fox’s post-season baseball by 136%. Jumping in DVR Playback, Grey’s adds 3.3 million viewers and a 1.5 Adult 18-49 rating points from its next-day numbers to its L+7 finals
Retaining 100% of its Adult 18-49 audience from its last telecast two weeks ago, ABC’s Scandal continued to close the gap with CBS’ Elementary (pacing within 1 share) in the 10 o’clock hour, while overshadowing NBC’s Rock Center with Brian Williams in Total Viewers (+88%) and Adults 18-49 (+122%). Scandal beat Elementary to stand as the #1 scripted TV show in its slot in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54). A big beneficiary of DVR playback, the 10pm drama jumped up by 2.6 million viewers and by 43% in young adults over its first-reported L+SD numbers to its Live + 7 Day results.
· In addition to holding all of its Adult 18-49 audience, the ABC drama was up over its last telecast in Adults 25-54 (+4%).
· Scandal drew a larger audience to the hour than Private Practice on the same night last year.
Thursday Results (ABC carried NFL football in San Francisco):
* At 8 p.m. ET, > “> 30 Rock> “> delivered a 1.3/4 in 18-49 and 3.3 million viewers overall, maintaining its rating of the prior week in a highly competitive half-hour versus CBS> ‘> s > “> Big Bang Theory,> “> ABC> ‘> s > “> Last Resort> “> and Fox’s Baseball Playoffs .
* Note that last season > “> 30 Rock> “> added an average 45 percent to these next-day > “> live plus same day> “> ratings when Nielsen reported > “> live plus seven day> “> results.
* At 8:30 p.m. ET, > “> Up All Night> “> (1.4/4 in 18-49, 3.2 million viewers overall) jumped week to week by 27 percent in 18-49 rating (to a 1.4 from a 1.1) and 12 percent in total viewers (3.240 million vs. 2.883 million) in a highly competitive time period versus CBS> ‘> s > “> Two and a Half Men,> “> Fox’s Baseball Playoffs and ABC> ‘> s > “> Last Resort.> “>
* “Up All Night” is currently building on its 18-49 lead-in by 8 percent, the show’s top performance relative to lead-in so far this season, and also built on lead-in by 18 percent in adults 18-34 (with a 1.3 rating vs. a 1.1). The only other 8:30 comedy on ABC, CBS, NBC or Fox this season to build on its 18-49 lead-in has been NBC’s “Guys With Kids.”
* Keep in mind that last season, > “> Up All Night> “> added an average 51 percent to these next-day > “> live plus same day> “> ratings when Nielsen reported > “> live plus seven day> “> results, the biggest percentage increase for any comedy on ABC, CBS, NBC or Fox.
* From 9-9:31 p.m. ET, > “> The Office> “> (2.0/6 in 18-49, 4.3 million viewers overall) delivered its biggest overall audience since September 20. “The Office” built on last night’s lead-in by 43 percent in 18-49 rating and 32 percent in total viewers in a competitive time period versus ABC> ‘> s Grey> ‘> s Anatomy,> “> CBS> ‘> s > “> Person of Interest> “> and Fox’s Baseball Playoffs. This week> ‘> s > “> Office> “> is #1 in the half-hour among ABC, CBS, NBC and Fox in men 18-34.
* Note that last season > “> The Office> “> added an average 50 percent to these next-day > “> live plus same day> “> ratings when Nielsen reported > “> live plus seven day> “> results.
* From 9:31-10 p.m. ET, “Parks and Recreation” (1.6/4 in 18-49, 3.4 million viewers overall) retained 80 percent of its lead-in from “The Office,” up from last season’s average of 77 percent in this slot. In a challenging time period versus the concluding half-hours of ABC> ‘> s Grey> ‘> s Anatomy> “> and CBS> ‘> s > “> Person of Interest,> “> as well as Fox’s Baseball Playoffs, “Parks” is currently ranking #1 among those networks in men 18-34 (pending updates).
* Keep in mind that last season > “> Parks and Recreation> “> added an average 39 percent to these next-day > “> live plus same day> “> ratings when Nielsen reported > “> live plus seven day> “> results.
* At 10 p.m. ET, > “> Rock Center> “> delivered a 0.9/3 in 18-49 and 3.4 million viewers overall opposite Fox Baseball Playoffs, as well as the time period’s regular competition of CBS’s “Elementary” and ABC’s “Scandal.”
In Late-Night Metered Markets Thursday night:
* In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.3/6 with an encore telecast; CBS’s “Late Show with David Letterman,” 3.3/9 with an encore; and ABC’s combo of “Nightline,” 3.0/7; and “Jimmy Kimmel Live,” 1.6/5.
* In the 25 markets with Local People Meters, adult 18-49 results were: > “> The Tonight Show with Jay Leno,> “> 0.6/3 with an encore; “Late Show,” 0.9/4 with an encore; “Nightline,” 1.0/4; and “Jimmy Kimmel Live,” 0.6/4.
* At 12:35 a.m., “Late Night with Jimmy Fallon” (1.2/4 in metered-market households with an encore) trailed CBS’s first-run “Late Late Show with Craig Ferguson” (1.7/6). In the 25 markets with Local People Meters, “Late Night” (0.4/3 in 18-49 with an encore) trailed “Late Late Show” (0.5/4).
* At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.>
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
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