Alabama at LSU on College Football on CBS beat the three competing networks combined on this sports-populated first Saturday in November, proving there is an available audience for network television if there is something worth watching. The match-up averaged an estimated 10.41 million viewers and a 3.7 rating/11 share among adults 18-49 in primetime. ABC and Fox also featured College Football: Oklahoma State at Kansas State on ABC and Oregon at USC on Fox; and Oregon at USC on Fox. And NBC populated the evening with Horse Racing: Breeder’s Cup Classic and a repeat of theatrical Rudy.
Quote from TVisme on November 4, 2012, 20:50
I can’t remember ever seeing a night that was wall-to-wall sports on all four networks (even the 90 minutes of NBC’s movie was sports themed.)
It’s too much sports and the networks are cancelling each other out. As I’ve written before, networks have figured out that there is some value in avoiding repeats on Saturdays, but they have to go a step further and actually offer original content that isn’t sports on this night. The network that can figure out the correct combination first is likely the one that will dominate this evening.
Quote from wlcmzapatatexas on November 4, 2012, 23:52
It’s too much sports and the networks are cancelling each other out. As I’ve written before, networks have figured out that there is some value in avoiding repeats on Saturdays, but they have to go a step further and actually offer original content that isn’t sports on this night. The network that can figure out the correct combination first is likely the one that will dominate this evening.
I don’t see a solution anytime soon, especially anything scripted.
Fox paid lots of dough to have college football and to get the most bang for their buck, they’d rather air in primetime against other college games because they probably would get a lesser audience if aired in the afternoon.
Sports are more valuable these days because they’re practically DVR-proof and advertisers look more favorably towards these events despite perhaps lower-than-average ratings.
It would have to take a similarly DVR-proof event on the night to attract a good Saturday audience but those shows are already doing well, like DWTS and Voice, during the week.
TV Media Insights, the new one-stop shop for television and media, is now available on Facebook. Updated ratings, observations, breaking news, interactive polls, celebrity gossip, winners and losers, TV trivia...you will now find it all at TV Media Insights.
Marc Berman mines dozens of media resources, researches and gathers the information and metrics and delivers to our readers, the very information that you are hungry for. Enjoy your stay and come back tomorrow!
Find Us on Facebook
Latest Tweets From TVMI
On track to be biggest 4-day Memorial Day box office weekend ever. Projections: Fast-6 $110-120M, Hangover 3 $50-55M, Epic $40-45M 13 hours ago
Rating Rating Results: NBC and ABC share low-rated leadership. http://t.co/Eb4vD7SHQv 14 hours ago
One of my all-time favorites, "St. Elsewhere," concluded on this day on NBC in 1988. But what a rip-off ending!... http://t.co/yyPYibgU3p 17 hours ago
Author
Saturday 11/03/12
