Stanford at Oregon on Saturday Football on ABC scored an easy Saturday victory with an estimated 6.45 million viewers and a 2.2 rating/7 share among adults 18-49 in primetime (according to the fast affiliate results from Nielsen). Comparably, that beat CBS, NBC and Fox combined in the demo. College Football on Fox, Oklahoma at West Virginia, paled in comparison at 3.04 million viewers and a 0.8/ 3 among adults 18-49.
Elsewhere, CBS populated the evening with an encore telecast of Elementary and two episodes (repeat and original) of 48 Hours. And NBC aired repeats of Revolution, Chicago Fire and Law & Order: SVU.
More A18-49s & P2+s View The Eye Via DVR Than For Any Other Broadcaster
In this 2012-13 television season-to-date, which network is picking up the lions share of DVR viewership? Would you be surprised to learn that it is CBS? More A18-49 and P2+ viewers are now viewing The Eye via DVR than for any other broadcast network.
Using the season-to-date averages provided by Nielsen, and subtracting the Live+Same Day averages (which have some “same day” DVR viewership embedded within), here are the DVR +7day add-ons for the top six broadcasters, along with their percentage gains:
Rank. Web A18-49 +7d Gain (%) P2+ +7d Gain (%)
1. CBS 574,000 (+21%) 1,347,000 (+14%)
2. ABC 550,000 (+19%) 1,066,000 (+13%)
3. NBC 461,000 (+12%) 821,000 (+9%)
4. FOX 321,000 (+11%) 646,000 (+10%)
5. CW 186,000 (+22%) 294,000 (+17%)
6. UNI 46,000 (+3%) 74,000 (+2%)
No surprise that The CW has the largest percentage gains in the +7Ds as that has long been the spin from their public affairs department, but I was surprised that CBS has such a large component of their viewership on a timeshifted basis. I was also very surprised that Univision has such a low proportion of timeshifters…perhaps its a telenovella phenomenon or something, but Univision is as close as we get today to a network that is for the most part viewed live…perhaps only ESPN comes close to Univision in having relatively negligible timeshifting.
More eyes watch The Eye on their DVRs than for any other broadcast network.
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