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FRIDAY 10/07/11
Fast Affiliate Results
-Total Viewers:
CBS: 9.43 million, NBC: 4.99, Fox: 3.47, ABC: 3.16, CW: 1.62
-Adults 18-49:
CBS: 1.6 rating/5 share, Fox: 1.4/ 5, NBC: 1.2/ 4, ABC: 1.0/ 3, CW: 0.6/ 2
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-Winners:
Blue Bloods (CBS)
-Losers (excluding repeats):
Nikita (CW), Fringe (Fox), Supernatural (CW), 20/20 (ABC)
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Note: Any prior rating comparisons are based on the Live Plus Same Day ratings.
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-Ratings Breakdown:
There was nothing unusual to report on this typically lackluster Friday, with CBS leading the fray with under 10-million viewers (9.43 million to be exact) and just a 1.6 rating/5 share among adults 18-49.
Week three of CBS drama A Gifted Man at 8 p.m. finished first in total viewers (7.50 million) and second among adults 18-49, with a 1.2 rating/4 share in the demo. Comparably, that slipped another 680,000 viewers with no change among adults 18-49 from week two. Three-week track for older-skewing A Gifted Man:
9/23/11 – Viewers: 9.45 million, A18-49: 1.4/ 5
9/30/11 – Viewers: 8.18 million, A18-49: 1.2/ 4
10/07/11 – Viewers: 7.50 million, A18-49: 1.2/ 4
One year earlier, former time period occupant Medium averaged 6.08 million viewers and an equal 1.2/ 5 in the demo on 10/08/10. At present, chances of A Gifted Man snagging a full season renewal are 50/50 at best.
Next on CBS was veteran CSI: NY (Viewers: #1, 9.75 million; A18-49: #1, 1.6/ 5 at 9 p.m.), followed by sophomore Blue Bloods (Viewers: #1, 11.04 million; A18-49: #1, 1.9/ 6 at 10 p.m.), which remained the most-watched show of the evening. Both CSI: NY and Blue Bloods were on par from one year earlier.
NBC kicked-off the tired evening with encore telecasts of sitcoms Up All Night (Viewers: #4, 3.14 million; A18-49: #3t, 0.9/ 3) and the abysmal Whitney (Viewers: #3t, 2.93 million; A18-49: #3t, 0.9/ 3) from 8-9 p.m., which were both picked-up for the remainder of the season, followed by two-hours of Dateline at 5.97 million viewers and a 1.4/ 5 among adults 18-49 from 9-11 p.m. Here is the half-hour breakdown:
Dateline (NBC)
9:00 p.m. – Viewers: 5.27 million (#2), A18-49: 1.2/ 4 (#3)
9:30 p.m. – Viewers: 5.97 million (#2), A18-49: 1.3/ 4 (#2t)
10:00 p.m. – Viewers: 6.20 million (#2), A18-49: 1.5/ 4 (#2)
10:30 p.m. – Viewers: 6.43 million (#2), A18-49: 1.6/ 5 (#2)
Returning Chuck and new drama Grimm are slated to debut on NBC on Oct. 28.
Over at Fox, Kitchen Nightmares remained the top-rated 8 p.m. entry in adults 18-49 (1.5/ 5), but its total viewer base was only 3.70 million (#2). Lead-out Fringe followed with 3.23 million viewers (#3) and a 1.3/ 4 among adults 18-49 (#2t) at 9 p.m., which is significantly below what it delivered in the Thursday 9 p.m. hour out of Bones last year (Viewers: 5.19 million, A18-49: 2.0/ 5 on 10/07/10).
Elsewhere, lazy ABC filled the 8-10 p.m. block with repeats of Modern Family (Viewers: #3, 3.43 million; A18-49: #3t, 0.9/ 3), Suburgatory (Viewers: #3t, 2.93 million; A18-49: #3t, 0.9/ 3) and Revenge (Viewers: #4, 2.86 million; A18-49: #4, 0.9/ 3). Minus any lead-in support, long-running newsmagazine 20/20 finished a distant third at 10 p.m. with 3.44 million viewers and a 1.1/ 3 among adults 18-49.
Last-place The CW continues to lose steam on Friday with its combination of relocated Nikita and veteran Supernatural as follows:
CW/Friday
8:00 p.m.
10/08/10: Smallville – Viewers: 2.30 million, A18-49: 1.0/ 4
10/07/11: Nikita – Viewers: 1.60 million, A18-49: 0.5/ 2
Percent Change – Viewers: -30, A18-49: -50
9:00 p.m.
10/08/10: Supernatural – Viewers: 2.16 million, A18-49: 0.9/ 3
10/07/11: Supernatural – Viewers: 1.64 million, A18-49: 0.7/ 2
Percent Change – Viewers: -24, A18-49: -22
No one ever said finding an audience on low HUT-level Friday was easy.
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Author
Friday 10/07/11
