Forums

Prime-Time Ratings:
Tuesday 11/0811

-Total Viewers:
CBS: 15.84 million, ABC: 10.40, Fox: 8.30, NBC: 6.28, CW: 1.62

-Adults 18-49:
CBS: 3.3 rating/9 share, Fox: 2.9/ 8, NBC: 2.3/ 6, ABC: 2.2/ 6, CW: 0.8/ 2

———-

-Winners:
NCIS (CBS), Dancing With the Stars (ABC), NCIS: Los Angeles (CBS)

-Honorable Mention:
Unforgettable (CBS)

-Still Demo Worthy:
New Girl (Fox)

Fading Fast:
Glee (Fox)

Also on the Downside:
The Biggest Loser (NBC)

-Losers:
90210 (CW), Man Up! (ABC), Raising Hope (Fox), Ringer (CW)

———-

-Ratings Breakdown:
CBS maintained Tuesday leadership, with a first-place finish in both total viewers and adults 18-49 care of its combination of NCIS (Viewers: #1, 20.31 million; A18-49: #1, 4.1 rating/11 share – most-watched show of the evening), spin-off NCIS: Los Angeles (Viewers: #1, 15.59 million; A18-49: #1, 3.4/ 8) and recent entry Unforgettable (Viewers: #1, 11.62 million; A18-49: #1, 2.4/ 7). Comparably, older-skewing Unforgettable remains down slightly from year-ago occupant The Good Wife.

On Fox, three-year-old Glee has sprung a leak with the year-to-year losses as follows:

Glee (Fox)
11/09/10 – Viewers: 10.99 million, A18-49: 4.6/13
11/08/11 – Viewers: 6.90 million, A18-49: 3.1/ 8
Percent Change – Viewers: -37, A18-49: -33

As predicted, the “too much too soon” syndrome is taking its toll. New Girl on Fox at 9 p.m. still won the 9 p.m. half-hour (tied with NCIS: Los Angeles) at a 3.5/ 9 in the demo and a third-place 6.80 million viewers. But compared to its highly touted debut on Sept. 21 (Viewers: 10.28 million; A18-49: 4.8/12), this was a loss of 3.48 million viewers and 27 percent in the demo.

Raising Hope at 9:30 p.m. dropped the ratings ball, unfortunately, with 4.62 million viewers (#4) and a 2.1/ 5 among adults 18-49 (#4) at 9:30 p.m. Comparably, that put retention out of New Girl of a modest 68 percent in total viewers and 60 percent in the demo.

Over at ABC, week five of sitcom Last Man Standing, which was just picked up for the remainder of the season, was on the map with 9.21 million viewers (#2) and a 2.6/ 7 among adults 18-49 (#3) at 8 p.m. But week four of lead-out Man Up! dipped to 6.22 million viewers (#4) and a 1.7/ 5 in the demo (#4) at 8:30 p.m. Comparably, that put retention out of Last Man Standing of 68 percent in total viewers and 65 percent among adults 18-49 in the higher HUT level 8:30 p.m. time period.

The live Dancing With the Stars Show on ABC at 9 p.m., of course, picked up plenty of steam with 14.85 million viewers (#2) and a third-place 2.7/ 7 in the demo. But 10 p.m. special In the Spotlight With Robin Roberts: All Access Nashville lost noticeable steam with 8.64 million viewers (#2) and a last-place 1.7/ 5 among adults 18-49.

Elsewhere, The Biggest Loser on NBC rose to a season-high 6.81 million viewers (#3) and a 2.4/ 6 in the demo (#3t) from 8-10 p.m.

The Biggest Loser (NBC)
8:00 p.m. – Viewers: 6.65 million (#4), A18-49: 2.2/ 6 (#4)
8:30 p.m. – Viewers: 6.81 million (#4), A18-49: 2.3/ 6 (#3)
9:00 p.m. – Viewers: 6.62 million (#4), A18-49: 2.3/ 6 (#4)
9:30 p.m. – Viewers: 7.15 million (#3), A18-49: 2.6/ 6 (#3)

And that led into Parenthood with a typical 5.33 million viewers (#3) and a second-place 2.0/ 6 among adults 18-49 at 10 p.m.

The CW capped off the evening with its low-rated combination of 90210 (Viewers: #5, 1.55 million; A18-49: #5, 0.8/ 2) and recently introduced Ringer (Viewers: #5, 1.69 million; A18-49: #5, 0.7/ 2), which has not benefited from the added encore exposure in recent weeks.

Source: Nielsen Media Research data

At least Glee was up slightly, but yeah, that year-over-year drop is staggering.

The 90210 ratings are still best described as horrible, but it’s, sadly, now a strong performer for the network, and I think a fifth season is likely (assuming the business side is manageable–I know AnnaLynne McCord gave that condescending interview about wanting to do movies last year). As it should be–it’s still a totally fun guilty pleasure, so much moreso than something like Gossip Girl.

So Glee lost another 500,000 viewers week over week. It’s getting very close to hitting a series low in total viewers, and if it wasn’t for the season 1 Thanksgiving episode it’d have already hit series lows in the demo as well.

LW: 7.47 million and a 3.0 among A18-49s.

From NBC

From 8-10 p.m. ET, “The Biggest Loser 12″ (2.4/6 in 18-49, 6.8 million viewers) weighed in with season highs in adults 18-49 and total viewers. It’s the third week in a row “Biggest Loser” has generated week-to-week gains in both 18-49 and total viewers. Versus the same night last year, “Biggest Loser” is flat in 18-49 rating (2.4 vs. 2.4) and up 1 percent in total viewers (6.808 million vs. 6.750 million), despite time-period competition last night that included CBS’s “NCIS” and “NCIS: Los Angeles,” ABC’s “Last Man Standing,” “Man Up” and “Dancing With the Stars” and Fox’s “Glee,” “New Girl” and “Raising Hope.”

“Biggest Loser” is up 4 percent week to week in 18-49 (with a 2.4 rating vs. a 2.3), up 20 percent versus two weeks ago (2.4 vs. 2.0) and up 26 percent versus three weeks ago (2.4 vs. 1.9).

At 10 p.m., “Parenthood” (2.0/6 in 18-49, 5.2 million viewers overall) finished within 1 share of #1 in the time period among ABC, CBS and NBC in adults 18-49 and is #1 among those networks in adults, men and women 18-34. Versus last year’s November averages, “Parenthood” is up 5 percent in 18-49 rating (2.0 vs. 1.9) and up 10 percent in total viewers (5.236 million vs. 4.757 million).

Note that “Parenthood” has been adding 41 percent to these next-day “live plus same day” ratings when Nielsen issues “live plus seven day” results so far this season.

In Late-Night Metered Markets Tuesday night:

In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.6/7; CBS’s “Late Show with David Letterman,” 2.8/8; and ABC’s combo of “Nightline,” 3.2/8; and “Jimmy Kimmel Live,” 1.7/6.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; “Late Show,” 0.8/4; “Nightline,” 0.9/4; and “Jimmy Kimmel Live,” 0.5/3.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/5 in metered-market households) trailed CBS’s “Late Late Show with Craig Ferguson” (1.4/5). In the 25 markets with Local People Meters, “Late Night” (0.5/4 in 18-49) topped “Late Late Show” (0.4/3).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

From ABC

ABC once again finished as the #2 most-watched network on Tuesday evening to CBS, besting Fox by 4.1 million viewers and NBC by 4.1 million viewers.

Starting out the night for ABC at 8pm against CBS’ top-rated NCIS, ABC’s Last Man Standing stood as the 2nd-most-watched TV show overall, topping Fox’s Glee by 2.3 million viewers and NBC’s The Biggest Loser 12 by 2.5 million viewers. The new broad-skewing ABC comedy continued to beat out NBC’s veteran Biggest Loser among Adults 18-49 (+18%), while once again finishing #2 in its time slot with Adults 25-54 and key Men (M18-49/M25-54).

· ABC self-starter Last Man Standing qualified as Tuesday’s most-watched comedy overall, outdrawing Fox’s runner-up Glee-led New Girl at 9pm by 2.4 million viewers.

· Last Man Standing improved its half-hour for ABC over the year-ago night by wide margins in viewers (+21%) and young adults (+24%).

· The ABC freshman comedy retained 100% of its week-ago Fast Affiliate Adult 18-49 number and grew +23% in Teens 12-17 to hit its 2nd-highest number yet.

At 8:30pm, against stiff competition from the second half-hours of NCIS and Glee, ABC’s Man Up! held nearly all of its viewers (97%) and young adults (94%) week to week, while spiking +38% in Teens 12-17 to deliver a series high.

Building on its lead-in at 9pm and growing throughout its broadcast, ABC’s Dancing with the Stars: The Results stood as the 2nd-most-watched TV show in its hour, more than doubling the viewer counts for The Biggest Loser (+116%) and Fox’s comedies (+161% – New Girl/Raising Hope). In addition, the ABC dancing results program ranked #1 in its slot with key Women (W18-49/W25-54). Dancing defeated its NBC unscripted competition in the hour among Adults 18-49 (+8%). Attorney and TV personality Nancy Grace was the eighth celebrity dancer to leave the ABC dance competition this season.

ABC’s special In the Spotlight with Robin Roberts: All Access Nashville qualified as the 2nd-most-watched show in the 10pm hour, beating NBC’s Parenthood by 3.4 million viewers. In the Spotlight with Robin Roberts also ranked #2 in its slot with Adults 25-54 and was the 2nd-highest rated broadcast program with Teens 12-17. The annual special is a lead-up to tonight’s broadcast of The 45th Annual CMA Awards on ABC from 8-11pm (on Wednesday, 11/9/11).

· Versus the same night last year, In the Spotlight with Robin Roberts: All Access Nashville improved its time period for ABC by double-digit percentages in Total Viewers (+13%) and across all key Women: W18-34 (+18%), W18-49 (+14%) and W25-54 (+19%).

· In the Spotlight with Robin Roberts shot up over its year-ago performance (on 11/3/10) by 41% in Total Viewers.