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Prime-Time Ratings:
Wednesday 11/0911

-Total Viewers:
ABC: 16.32 million, CBS: 10.66, Fox: 10.14, NBC: 5.95, CW: 1.31

-Adults 18-49:
ABC: 4.8 rating/12 share, Fox: 3.7/10, CBS: 3.0/ 8, NBC: 1.5/ 4, CW: 0.6/ 2

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-Winners:
The CMA Awards (ABC), Survivor: South Pacific (CBS), The X Factor (Fox), Criminal Minds (CBS)

-Fading Fast:
Law & Order: SVU (NBC)

-Losers (excluding repeats):
Up All Night (NBC), America’s Next Top Model (CW)

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Note: Any prior ratings are based on the Live Plus Same day results.

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-Ratings Breakdown:
The 45th Annual CMA Awards led ABC to a solid victory, with 16.32 million viewers and a 4.8 rating/12 share among adults 18-49 from 8-11 p.m. Comparably, that was right on track with the 16.49 million viewers and the 4.7/13 in the demo on the year-ago evening. Here is the half-hour overnight breakdown:

The 45th Annual CMA Awards
8:00 p.m. – Viewers: 16.37 million (#1), A18-49: 4.4/12 (#1)
8:30 p.m. – Viewers: 17.20 million (#1), A18-49: 4.9/13 (#1)
9:00 p.m. – Viewers: 16.66 million (#1), A18-49: 4.9/12 (#1)
9:30 p.m. – Viewers: 16.50 million (#1), A18-49: 5.0/12 (#1)
10:00 p.m. – Viewers: 15.96 million (#1), A18-49: 4.9/12 (#1)
10:30 p.m. – Viewers: 15.21 million (#1), A18-49: 4.5/12 (#1)

ABC and the Country Music Association have extended their broadcast agreement through 2021, which includes the CMA Awards, the CMA Festival: Country’s Night to Rock and the CMA Country Christmas.

On Fox, two-hours of The X Factor finished third overall in total viewers, with 10.14 million viewers; and second among adults 18-49 with a healthy 3.7/10 in the demo. Compared to two episodes of Hell’s Kitchen on the year-ago evening (Viewers: 5.70 million; A18-49: 2.6/ 7 on 11/10/10), this was an increase of a hefty 5.44 million viewers and 42 percent among adults 18-49. Here is the half-hour breakdown:

The X Factor (Fox)
8:00 p.m. – Viewers: 9.61 million (#3), A18-49: 3.4/10 (#2)
8:30 p.m. – Viewers: 10.09 million (#3), A18-49: 3.7/10 (#2)
9:00 p.m. – Viewers: 10.42 million (#3), A18-49: 3.9/10 (#2)
9:30 p.m. – Viewers: 10.44 million (#3), A18-49: 4.0/10 (#2)

While The X Factor is not American Idol, it certainly has earned its recently announced renewal.

Over at CBS, perennial Survivor: South Pacific was on the map last night with 10.60 million viewers (#2) and a third-place 3.1/ 9 among adults 18-49, which was close to the year-ago edition in Nicaragua. But two tribal councils in one hour were completely rushed, with the big moment of the season (the reaction to Cochran’s flipping) barely visible. Next on the Eye net was underrated Criminal Minds (Viewers: #2, 11.31 million; A18-49: #3, 3.4/ 8 at 9 p.m.), followed by relocated CSI at a second-place finish in both total viewers (10.08 million) and adults 18-49 (2.5/ 7) at 10 p.m. Compared to failed year-ago occupant The Defenders (Viewers: 8.40 million; A18-49: 1.8/ 5 on 10/10/10), veteran CSI built by 1.68 million viewers and 39 percent in the demo. The question CBS will need to face this spring, of course, is if all three editions of CSI are worthy of another season.

On NBC, freshman sitcom Up All Night opened with a modest (and fourth-place) 4.79 million viewers and a 1.8/ 5 among adults 18-49 at 8 p.m. A repeat of Up All Night followed with 3.51 million viewers (#4) and a 1.2/ 3 in the demo (#4) at 8:30 p.m. My personal suggestion to NBC would be to move the still potentially promising half-hour into the Thursday 8 p.m. anchor position (where current occupant Community remains a clinker).

Older-skewing Harry’s Law on NBC perked up to 7.05 million viewers (#4) at 9 p.m., but results among adults 18-49 were still lacking at a 1.3/ 3 (#4). Tired Law & Order: SVU capped off the evening with 6.64 million viewers (#3) and a 1.9/ 5 in the demo (#3) at 10 p.m. Year-ago occupant Law & Order: Los Angeles was similar at 6.80 million viewers and a 1.7/ 5 among adults 18-49 on 11/10/10.

A repeat of Ringer on The CW (Viewers: #5, 983,000; A18-49: #5, 0.4/ 1) led into 1.65 million viewers (#5) and a 0.7/ 2 among adults 18-49 (#5) for long in the tooth reality/competition America’s Next Top Model at 9 p.m. One year earlier, Top Model, which is taking a break this spring, was notably stronger at 2.69 million viewers and a 1.2/ 4 in the demo at 8 p.m. on 11/10/10.

Source: Nielsen Media Research

Go Harry’s Law!! Still dead.

Excellent rating for CMA Awards.

Since this is NBC, 1.8 isn’t bad for Up All Night.

From NBC

At 8 p.m. ET, “Up All Night” (1.8/6 in adults 18-49, 4.8 million viewers overall) is up 38 percent versus the 1.3 rating NBC averaged in this time period last season (“live plus same day,” non-sports), despite intense time-period competition that included Fox’s “X Factor,” CBS’s “Survivor” and ABC’s “CMA Awards.” Versus NBC’s 18-49 rating in the half-hour on the same night last year, “Up All Night” is up by 50 percent (1.8 vs. 1.2). Week to week, “Up All Night” is even in 18-49 rating (1.8 vs. 1.8) and up slightly in total viewers (4.791 million vs. 4.783 million)

Note that “Up All Night” has been adding 47 percent to these next-day “live plus same day” ratings when Nielsen issues “live plus seven day” results so far this season.

At 8:30 ET, an encore telecast of “Up All Night” averaged a 1.2/3 in adults 18-49 and 3.5 million viewers overall in a time period that featured competition from Fox’s “X Factor,” CBS’s “Survivor” and ABC’s “CMA Awards.” Week to week, the 8:30 “Up All Night” encore is even in 18-49 rating (1.2 vs. 1.2) and up 4 percent in total viewers (3.511 million vs. 3.382 million).

At 9 p.m. ET, “Harry’s Law” (1.3/3 in adults 18-49, 7.1 million viewers overall) is up week to week by 18 percent in 18-49 rating to match its season high. In total viewers, “Harry Law” so far this fall has delivered NBC’s seven biggest audiences in the time period on an in-season Wednesday since February 9. Versus NBC’s total-viewer average in the time slot last season, this week’s “Harry’s Law” is up 23 percent (7.054 million vs. 5.752 million, “live plus same day,” non-sports).

Note that “Harry’s Law” has been adding 40 percent to these next-day “live plus same day” ratings when Nielsen issues “live plus seven day” results so far this season.

At 10 p.m. ET, “Law & Order: Special Victims Unit” (1.9/5 in 18-49, 6.6 million viewers overall) built on its lead-in by 54 percent in 18-49 rating while competing programming on ABC and CBS was down versus 9-10 p.m. results.

Note that “Law & Order: SVU” has been adding 45 percent to these next-day “live plus same day” ratings when Nielsen issues “live plus seven day” results so far this season.

In Late-Night Metered Markets Wednesday night:

In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 3.1/8; CBS’s “Late Show with David Letterman,” 2.6/7; and ABC’s combo of “Nightline,” 3.8/9; and “Jimmy Kimmel Live,” 1.8/6.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; “Late Show,” 0.8/4; “Nightline,” 1.2/5; and “Jimmy Kimmel Live,” 0.6/3.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.6/6 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.4/5). In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49) topped “Late Late Show” (0.5/3).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 1.0/5 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Ouch for “Top Model,” only NBC tops CW in desperation when watching at the overnight numbers. The spin from NBC is getting ridiculous and the ‘Live +7 ratings bumps us X% higher’ excuse is too thin and transparent to buy.

OK Marc, explain to me why “SVU” (a show I love because I’ve been and always will be a diehard “L&O” whore) isn’t in the ‘Losers’ or at least ‘Tired’ category. This is a show that used to do 2.X and even an occasional 3.0 in the demo the past couple of seasons, but that on its own accord has fallen to below 2.0 for a new episode (during Sweeps month no less). If “Up All Night” is a loser at 8PM with a 1.8 then “Harry’s Law” and “SVU” should also be losers (the former because it squanders the “UAN” block’s demos down to 1.3 and the latter because of its lost pedigree as an NBC ratings star and its now at 1.9… breaking the 2.0 threshold for “SVU” should categorize it as a loser, IMHO).