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Friday, March 30, 2012

March 30, 2012 by Marc Berman in Newsletter with 0 Comments

Today in TV History:
Game show Jeopardy debuted on NBC in 1964 and remained on the network’s daytime line-up until January 3, 1975. Also on this day was the launch of Another World spin-off Somerset in 1970, and the final episode of Police Woman in 1978.

In Today’s Issue

NETWORK
-Thursday Metered Market Ratings
-More Bones on Fox
-Katie Couric on Good Morning America
-Double Dose of GCB on ABC
-Fox Wins Wednesday
-Updated Results in Network Daytime Talk
-32nd Annual Golden Raspberry Awards Pick’em Game at TVMI

CABLE
-Craft Wars on TLC
-More Affiliations for Me-TV

SCHEDULE BOX
-On the Air This Weekend

TRIVIA CHALLENGE
-A July Starter
________________________________________________________________________

NETWORK

Metered Market Thursday Ratings
CBS Wins; NBC Cannot Compete

Thursday 3/29/12
Metered Market Results

Household
Rating/Share
CBS 8.5/15
Fox 8.3/13
ABC 3.6/ 6
NBC 2.3/ 4
CW 1.7/ 3

-Percent Change from Year-Ago Evening – Thursday 3/31/11
CW: +112, NBC: +35, CBS: + 6, Fox: -23, ABC: -45

———-

-Winners:
American Idol (Fox), The Big Bang Theory (CBS), Person of Interest (CBS), The Mentalist (CBS)

-Disappointing:
Touch (Fox)

-Losers (excluding repeats):
Community (NBC), 30 Rock (NBC), Up All Night (NBC), The Secret Circle (CW), Awake (NBC)

———-

-Ratings Breakdown:
The return of CBS’ regularly scheduled Thursday line-up after two weeks of basketball pre-emptions inched past American Idol-populated Fox by 0.2 rating points. In the distant No. 3 spot was ABC, which aired repeats from 9-11 p.m., followed by abysmal NBC and, as always, The CW.

American Idol won the 8 p.m. hour, with a 10.9 rating/16 share in the overnights. But the erosion remains steep with a loss of 26 percent from one year earlier (14.8/23 on 3/31/11). Next on Fox was episode three of Kiefer Sutherland drama Touch, which dipped to second with a 5.8/10 from 9-10 p.m. Comparably, that was down by 25 percent from its week-ago time period opener (7.7/13 on 3/22/12), with retention out of the 8:30 p.m. portion of American Idol (11.6/18) of just 50 percent. One year earlier, Mobbed with Howie Mandel was stronger at a 6.8/10 on 3/31/11 (which benefited by the then stronger American Idol lead-in).

On CBS, The Big Bang Theory scored a solid second-place 9.3/15 at 8 p.m., which increased by 15 percent from one year earlier (8.1/13 on 3/31/11). That led into the return of Rules of Engagement (#2t, 5.8/ 9 at 8:30 p.m.), which is just burning off its remaining original episodes at this point, followed by Person of Interest (#1: 9.2/15) and The Mentalist (#1: 8.7/15) from 9-11 p.m. The Big Bang Theory, Person of Interest and The Mentalist have all been renewed for next season.

In week three news (and opposite The Big Bang Theory), older skewing ABC drama Missing finished third with a still respectable 5.7/ 9 at 8 p.m. Comparably, that dipped by 10 percent from one week earlier (6.3/10 on 3/22/12), with overnight growth from year-ago occupant Wipeout (3.8/ 6 on 3/31/11) of 50 percent. Three-week overnight track for Missing: 7.8/13 – 6.3/10 – 5.7/ 9.

Missing led into encore telecasts of Grey’s Anatomy (#3: 3.1/ 5) and Private Practice (#3: 2.1/ 3) from 9-11 p.m. As a reminder, Private Practice will move into the Tuesday 10 p.m. hour out of Dancing With the Stars for four weeks beginning on April 10. Stepping into the Thursday 10 p.m. hour effective next week is new Shonda Rhimes drama Scandal.

Elsewhere, NBC has nothing positive to report with its combination of Community (#4: 2.4/ 4), 30 Rock (#4: 2.5/ 4), a repeat of The Office (#4: 2.0/ 3), Up All Night (#4: 2.0/ 3) and Awake (#2: 2.5/ 4), which dipped by 32 percent from its improved 3.7/ 7 one week earlier. Both Up All Night and Awake were series lows. If sitcom Downwardly Mobile with Roseanne Barr and John Goodman does get picked-up, NBC should utilize it to anchor Thursday next season.

Over at The CW, healthy The Vampire Diaries scored a typical 2.1/ 3 (#5) in the overnights at 8 p.m. But lead-out The Secret Circle, which is not worthy of a second season, dropped to 1.2/ 2 (#5) at 9 p.m. Comparably, retention for The Secret Circle out of the 8:30 p.m. portion of The Vampire Diaries (2.0/ 3) was 60 percent.

Source: Nielsen Media Research data

———-

OTHER NETWORK ITEMS

More Bones on Fox
Fox mainstay Bones, which always finds an audience no matter where it airs (too many time periods to even remember!) has been renewed for an eighth season. The final eight original episodes of this current season will begin on Monday, April 2 at 8 p.m. ET. Next season, meanwhile, will feature the crime solver’s 150th installment. David Boreanaz and Emily Dechanel star.

Katie Couric on Good Morning America
No, it is not permanent. But to whet the appetite of the morning audience for her upcoming Disney-ABC daytime talk show, Katie Couric will co-host Good Morning America on ABC next week. She fills in for vacationing Robin Roberts. This is the first time Couric will be co-hosting a morning newsmagazine since she departed NBC’s The Today Show in 2006.

Double Dose of GCB on ABC
ABC will test recently introduced drama GCB in the Sunday 9 p.m. hour in place of soon-to-depart Desperate Housewives on April 8, with back-to-back episodes. In its recent Sunday 10 p.m. outing (on March 25), GCB averaged 6.33 million viewers and a 2.1 rating/6 share among adults 18-49 (out of 8.81 million and a 2.6/ 7 in the demo for Desperate Housewives), according to the Live Plus Same Day results. While the network, no doubt, is looking for a replacement for the residents on Wisteria Lane, the similar premise might work against GCB given how far Desperate Housewives has slipped.



Fox Wins Wednesday

Fox scored an easy Wednesday victory opposite predominantly repeats on ABC and CBS, with two-hours of American Idol at 17.87 million viewers and a 5.3 rating/15 share among adults 18-49 from 8-10 p.m., according to the Live Plus Same Day results. But the reality of Idol remains considerable slippage, with year-to-year losses of 6.61 million viewers (24.18 to 17.87 million) and 31 percent in the demo (7.7/21 to 5.3/15). And the erosion is likely to continue next season.

Second behind Fox for the evening was CBS, with an average 8.41 million viewers and a 2.1/ 6 among adults 18-49 care of Survivor: One World and encore telecasts of Criminal Minds and CSI. Third-place ABC (Viewers: 4.23 million; A18-49: 1.3/ 4) featured only one original series, sitcom Happy Endings, while NBC tanked at 3.12 million viewers and a 1.0/3 in the demo with its combination of the season (or series) finales of Whitney and Are You There, Chelsea?, two more episodes of colossal sitcom dud Bent, and ailing Rock Center With Brian Williams. The next-to-last episode of One Tree Hill and tired America’s Next Top Model, meanwhile, resulted in just 1.36 million viewers and a 0.7/ 2 among adults 18-49 for The CW.

Updated Results in Network Daytime Talk

The situation has worsened for recent ABC daytime entries The Chew and The Revolution. Based on the Live Plus Same Day ratings for the week of March 19, The Chew dipped to 2.04 million viewers, which trailed year-ago occupant All My Children by 230,000 viewers (or 14 percent). Key female demo erosion for the week was as high as 25 percent among women 18-49 and women 25-54. The Revolution, meanwhile, sunk to another series low…1.32 million viewers. And that was off from former mainstay One Life to Life by 1.19 million viewers (or 47 percent) and as high as 60 percent among women 18-34.

Word of caution to ABC: Do not make the same mistake with General Hospital. Here is The Chew and The Revolution versus All My Children and One Life to Live:

All My Children – Week of 3/21/11
Viewers: 2.37 million, Women 25-54: 1.1 rating/ 7 share, Women 18-49: 0.8/ 5, Women 18-34: 0.4/ 3

The Chew – Week of 3/19/12
Viewers: 2.04 million, Women 25-54: 0.9/ 6, Women 18-49: 0.6/ 4, Women 18-34: 0.3/ 2

Percent Change – The Chew vs. All My Children

Viewers: -14, Women 25-54: -18, Women 18-49: -25, Women 18-34: -25

—–

One Life to Live – Week of 3/21/11
Viewers: 2.51 million, Women 25-54: 1.3/ 8, Women 18-49: 0.9/ 6, Women 18-34: 0.5/ 4

The Revolution – Week of 3/19/12
Viewers: 1.32 million, Women 25-54: 0.7/ 4, Women 18-49: 0.5/ 3, Women 18-34: 0.2/ 2

Percent Change – The Revolution vs. One Life to Live

Viewers: -47, Women 25-54: -46, Women 18-49: -44, Women 18-34: -60

The View on ABC topped the quartet of daytime talkers, of course, with a diluted 2.63 million viewers, while The Talk on CBS was on par from one year earlier with 1.96 million viewers, a 0.9 rating/6 share in women 25-54, and a 0.7/ 5 in women 18-49.

———-

32nd Annual Golden Raspberry Awards Pick’em Game at TVMI

The worst in cinema from 2011 will be “honored” this Sunday to coincide with April Fool’s Day. And Douglas Pucci has comprised his annual pick-em game at our Forum for you to chime in with your votes. Will multi nominated Adam Sandler “win” as Razzie or two? How about Nicolas Cage, Sarah Jessica Parker, Martin Lawrence, Al Pacino or…um…Sarah Palin? Click on the following to make your picks: http://bit.ly/TVMIdg.

Source: Nielsen Media Research data
____________________________________________________________________________

SPONSORSHIP OPPORTUNITIES ARE AVAILABLE AT TV MEDIA INSIGHTS

Contact Joel Spicola at joel@tvmediainsights.com or 720/323-4055 for more information.
________________________________________________________________________

CABLE

Craft Wars on TLC
Just when you thought there was no topic left for a reality competition comes word of Craft Wars on TLC. Each of the 10 ordered episodes, which began production in Los Angeles last week, will feature three enthusiasts competing against each other in two rounds of challenges incorporating different genres of crafting. Craft Wars debuts on TLC on Tuesday, June 26. Tori Spelling hosts.

More Affiliations for Me-TV
Me-TV, one of the cable homes for classic television, has announced agreements with Grant Broadcasting-owned affiliates in LaCrosse/Eau Claire (WLAX/WEUX), Huntsville (WZDX) and Davenport (KGCW). LaCross/Eau Claire launched on January 12; while Eau Claire and Huntsville will begin on April 17. Total clearances on Me-TV at present are in the 77 percent range.
________________________________________________________________________

SCHEDULE BOX
On the Air This Weekend

Friday, March 30

ABC
8:00 p.m. Shark Tank (R)
9:00 p.m. Primetime: What Would You Do?
10:00 p.m. 20/20

CBS
8:00 p.m. Undercover Boss
9:00 p.m. CSI: NY
10:00 p.m. Blue Bloods

NBC
8:00 p.m. Who Do You Think You Are?
9:00 p.m. Grimm
10:00 p.m. Dateline

Fox
8:00 p.m. Kitchen Nightmares (season finale)
9:00 p.m. Fringe

CW
8:00 p.m. Nikita
9:00 p.m. Supernatural

—–

Saturday, March 31

ABC
8:00 p.m. Shark Tank (R)
9:00 p.m. An Extreme Affliction: A Special Edition of 20/20 (two-hours)

CBS
8:00 p.m. 2012 NCAA Basketball: Final Four

NBC
8:00 p.m. Escape Routes (series premiere)
9:00 p.m. The Firm
10:00 p.m. Law & Order: SVU (R)

Fox
8:00 p.m. Cops (four episodes)

New Program Descriptions

Escape Routes
A cast of six teams of two participates in a unique road trip with real-world challenges in this interactive reality competition. Viewers at home can participate in real-time via EscapeRoutes.com to help their favorite Escape Routes team win, which impacts the outcome of the show.

———-

Sunday, April 1

ABC
7:00 p.m. America’s Funniest Home Videos (R)
8:00 p.m. Once Upon a Time
9:00 p.m. Desperate Housewives
10:00 p.m. GCB

CBS
7:00 p.m. 60 Minutes
8:00 p.m. The 47th Annual Academy of Country Music Awards

NBC
7:00 p.m. Dateline
8:00 p.m. Celebrity Apprentice (90-minutes)
9:30 p.m. Celebrity Apprentice (90-minutes)

Fox
7:00 p.m. The Simpsons (R)
7:30 p.m. The Cleveland Show
8:00 p.m. The Simpsons (R)
8:30 p.m. Bob’s Burgers
9:00 p.m. Family Guy
9:30 p.m. American Dad
_____________________________________________________________________

TRIVIA CHALLENGE
A July Starter

Which one of the following five scripted dramas debuted in July?

a) Beverly Hills, 90210
b) Emergency
c) The Incredible Hulk
d) Men in Trees
e) Northern Exposure

The answer to yesterday’s question…

Which one of the following sitcoms never reached the 200-episode mark?

a) Alice
b) The Facts of Life
c) Friends
d) Happy Days
e) Who’s The Boss?

Is: e) Who’s The Boss?, which fell four episodes short at 196. As for the others:

-Alice (CBS): 202 episodes
-The Facts of Life (NBC): 209
-Friends (NBC): 236
-Happy Days (ABC): 255

Todays Trivia All-Stars:
Gerry Bixenspan, Lauren Blatt, Jordan Breslow, Tom Condosta, Maureen Goldman, Ed Griffis, Sandy Hawk, Bob Ingersoll, Synda Kollman, Rick Locke, Michael Murphy, Tony Naldrett, Alan Perris (2x), Gordon Purcell, Joe Rubi, David Shearer, Ken Stowe, Bob Webb, Linda Weeks

Marc Berman
by Marc Berman

Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for Extra, Entertainment Tonight, Access Hollywood, The CBS Evening News, CNN, and more; and his 2014 desk calendar, “Today in TV History,” is presently available.

Author’s Website

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