NBC’s coverage of the 2012 Olympic Games Opening Ceremony from Olympic Stadium in London finished as the most-watched for a Summer Games on record with 40.7 million average viewers (from 8 p.m. to 12:02 a.m. ET), according to the fast affiliate ratings from Nielsen. Comparably, that was 900,000 more viewers than the Atlanta Games (39.8 million), 5.8 million more than the 2008 Beijing Olympics (34.9 million) and 15.3 million more than Athens in 2004 (25.4 million).
As a basis of comparison, here is a listing for the Olympic Opening Ceremony averages for all the Summer Games on record:
1. London 2012 (NBC): 40.7 million
2. Atlanta 1996 (NBC): 39.8 million
3. Beijing 2008 (NBC): 34.9 million
4. Sydney 2000 (NBC): 27.3 million
5. Athens 2004 (NBC): 25.4 million
6. Seoul 1988 (NBC): 22.7 million
7. Barcelona 1992 (NBC): 21.6 million
For a complete listing of fast affiliate results for the evening, click on the following: http://tinyurl.com/bm8d35j
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LesMoonbotJul 28, 2012 at 4:05 pm
By autumn, only a twentieth of these people will watch the same Peacock network Thursday nights!
(Okay, “a twentieth” sounds too mean. “A tenth” is more probable! LOL!)
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