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Highlights

Steel Magnolias Scores on Lifetime

October 8, 2012 by marcberman in Highlights with 0 Comments

REMAKE RISES TO NEW HEIGHTS ON LIFETIME

The remake of classic theatrical Steel Magnolias, starring and executive produced by Queen Latifah, is now Lifetime’s third most-watched original telecast ever. Steel Magnolias averaged 6.5 million viewers on Sunday (according to Nielsen) — the biggest audience for any telecast on Lifetime since Life is a Not a Fairy Tale: The Fantasia Barrino Story in 2006. And the results demographically (3.2 million adults 25-54 and 2.5 million women 25-54) were the highest in adults 25-54 since the premiere of Almost Golden: The Jessica Savitch Story in 1995, and best ever among women 25-54 in the cable net’s history.

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marcberman

Written by marcberman

Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for Extra, Entertainment Tonight, Access Hollywood, The CBS Evening News, CNN, and more; and his 2014 desk calendar, “Today in TV History,” will be available next fall.

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