NEW DOCUSERIES DOUBLE DIVAS IS SAMPLED IMMEDIATELY FOLLOWING
The 90-minute third season-premiere of Lifetime docusoap Dance Moms, featuring Abby Lee Miller, kicked-off on Tuesday, January 1 with a record 2.8 million total viewers from 9-10:30 p.m. ET (according to Nielsen). Comparably, this is an increase of 33 percent from the summer 2012 opener in June. Results demographically increased by as much as 45 percent among adults 25-54 (1.3 million).
Immediately following Dance Moms was a preview of new docuseries Double Divas, which was sampled by 1.5 million viewers at 10:30 p.m. ET. Double Divas, which is set at Atlanta’s renowned boutique LiviRae Lingerie, will officially launch with two back-to-back half-hour episodes on Thursday, January 10 at 10 p.m. ET.
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