26 MILLION VIEWERS FOR THE NFL WILDCARD GAME
It was a Saturday touchdown for Minnesota vs. Green Bay on the NFL Wildcard Game on NBC with an estimated 26.05 million viewers and a 9.2 rating/26 share among adults 18-49 in primetime (according to the fast affiliate results from Nielsen). Comparably, that more than quadrupled the competition combined in the demo, with almost three times the total audience. Needless to say, viewers will still tune into network television on Saturday if there is something worth watching.
Elsewhere (and there was not much, no doubt), Fox burned off an episode of canceled drama The Mob Doctor (after Cops); CBS aired two episodes of 48 Hours; and ABC ran a three episode encore mini marathon of Once Upon a Time.
Click on the following for the fast affiliate results for Saturday, January 5 broken out by network and by program (by half-hour): http://tinyurl.com/awfc626.
TV Media Insights, the new one-stop shop for television and media, is now available on Facebook. Updated ratings, observations, breaking news, interactive polls, celebrity gossip, winners and losers, TV trivia...you will now find it all at TV Media Insights.
Marc Berman mines dozens of media resources, researches and gathers the information and metrics and delivers to our readers, the very information that you are hungry for. Enjoy your stay and come back tomorrow!
