SUCCESSFUL SUMMER TEST LEADS TO FULL BLOWN LAUNCH
Daytime talk show Bethenny, hosted by reality star Bethenny Frankel, has been cleared in 97 percent of the country for next fall following its six-week summer test on six Fox owned stations. The Fox-owned stations, which will serve as the launch partner for the show, represent 37 percent of the country, with 60 percent of the clearances from stations in groups Allbritton, Cox, Gannett, Gray, Hearst, Journal, Lin, Media General, NBC, Northwest, Post-Newsweek, Raycom, Sinclair and others.
Bethenny previously ran on New York/WNYW, Los Angeles/KTTV, Philadelphia/WTXF, Dallas/KDFW, Phoenix/KSAZ, and Minneapolis/KMSP.
“This series was an instant hit during its test, representing the most successful syndicated test in Fox’s history,” said Ken Werner, President,, Warner Bros. Domestic Television Distribution. “Most importantly, it demonstrated to stations and to audiences that Bethenny has an authentic and distinctive voice that resonates with daytime viewers. We always believed that Bethenny had the talent, popularity and credibility with daytime viewers to become appointment television day in and day out and we proved that.”