SOLID SAMPLING FOR THE MADE-FOR BIO-PIC
It is far from a record performance on Lifetime, nor a season high. But original Lifetime movie Prosecuting Casey Anthony, featuring Rob Lowe, averaged a respectable 3.3 million viewers in the Saturday 8-10 p.m. block on January 18, according to Nielsen, ranking as the evening’s No. 1 telecast across all ad-supported cable in total viewers, adults 18+ (3.0 million), women 18+ (2.2 million), women 25-54 (1.1 million) and women 18-49 (921,000). Ratings grew throughout the telecast by as much as 20 percent among coveted women 25-54 from the first to last half-hour.
Immediately following the movie, hour-long documentary Beyond the Headlines: Prosecuting Casey Anthony averaged 2.4 million total viewers, 1.2 million adults 25-54, 1.1 million adults 18-49, 854,000 women 25-54 and 786,000 women 18-49 at 10 p.m. ET.