AN UNPRECEDENTED TWITTER PRESENCE FOR THE YOUNG FEMALE DRIVEN DRAMA
By the traditional ratings, Pretty Little Liars on ABC Family ranked as Tuesday’s No. 1 telecast for the fourth straight week in females 12-34 (1.83 million) and female teens (791,000), and it was the No. 1 cable TV telecast in adults 18-34 (1.22 million), women 18-34 (1.03 million), women 18-49 (1.28 million) and viewers 12-34 (2.06 million), according to Nielsen. But more impressive, perhaps, was finishing the day as the most “social program” across all of television. According to SocialGuide, Pretty Little Liars was the subject of 623,439 tweets (25.1 share of the activity) and 266,649 uniques (22.7 share).
To the other network that claim to have a huge digital presence, show us the tweets and the uniques!