Pretty Little Liars and Vampire Diaries Most Popular Scripted Fare on Social Media

By Douglas Pucci
Follow @SonOfTheBronx

Each respective original telecast drew less than 3 million total viewers, but there was enough social buzz for both ABC Family’s “Pretty Little Liars” and CW’s “The Vampire Diaries” to become the top scripted televised fare on social media last week. Each show out-buzzed the most-watched program of the week, Fox’s “American Idol” (5th among broadcast; 7th of all of TV), which featured judge Nicki Minaj (once again) getting ticked off at fellow judge Mariah Carey and then walking off the set for the day.

“Pretty Little Liars” ranked 2nd in social buzz among cable programs and 4th among all of television. “Vampire Diaries” ranked 3rd in social buzz among broadcast programs and 5th among all of television.

Sports still dominated the social media landscape. The televised event with the week’s most overall social buzz was ABC’s NBA Game of the Week on January 27th featuring the struggling Los Angeles Lakers defeating the league’s best team this season, the Oklahoma City Thunder. The Boston Celtics, another struggling NBA team, found a way to defeat the defending World Champion Miami Heat in double overtime in the prelude to Thunder-Lakers that Sunday, making it the third most buzzed-about televised event on social media (2nd among only Broadcast).

In prepping for its January 27 Pay-Per-View event, “Royal Rumble,” World Wrestling Entertainment (WWE) attracted more social buzz than usual. USA’s “Monday Night Raw” took the top spot on Cable and was 2nd on TV overall. Even Syfy’s “Friday Night SmackDown” saw a social media boost, propelling the program to 8th on television overall and 3rd on Cable.

The 19th annual “Screen Actors Guild Awards” on both TNT and TBS, which ranked 8th on Cable and 14th in all of television, increased its social media activity tenfold from its 2012 event.

Factoring solely GetGlue.com, the top scripted television shows were (on Broadcast) the series premiere of Fox’s critically-lauded new hit drama “The Following,” starring Kevin Bacon and James Purefoy, and (on Cable) the season finale of FX’s “American Horror Story: Asylum.”

Trendrr, the New York-based company that measures the social media impact of television’s programs and events, have tabulated data from January 21, 2013 6:00 a.m. to January 28, 2013 5:59 a.m. Eastern and compiled a list of the top 10 broadcast and the top 10 cable shows of the past week by factoring their activity on the online services Twitter, Facebook, GetGlue and Viggle on days of their respective telecasts.

Source: Mashable

Source: GetGlue