BLUE BLOODS MOST WATCHED; UNDERCOVER BOSS AND SHARK TANK LEAD AMONG ADULTS 18-49
CBS led this first Friday in both total viewers and adults 18-49 with its combination of Undercover Boss, which will be replaced next week by new Mark Burnett/Michael Davies reality/competition The Job; CSI: NY and Blue Bloods. Undercover Boss and Shark Tank on ABC topped the evening among adults 18-49, each with a 1.9 rating/6 share; and Blue Bloods was most-watched with 11.40 million viewers. Given how well Undercover Boss (which featured its first firing) is performing as the anchor on the low HUT-level evening, is it really wise to temporarily take it off the air?
Aforementioned Shark Tank deserves props for building out of lead-in Malibu Country (Viewers: #2, 5.95 million; A18-49: #2, 1.1/ 4 at 8:30 p.m.) by 710,000 viewers and 73 percent among adults 18-49. Malibu Country, unfortunately, is a clone of Reba’s previous self-titled sitcom and it already seems dated.
Elsewhere, annual The NAACP Image Awards on NBC could not compete; lead-out Dateline finished third at 10 p.m.; Kitchen Nightmares on Fox is just plain tired; and Nikita on The CW is not strong enough to anchor the evening. Next Friday, NBC will expand Dateline to two hours as the temporary 8-10 p.m. lead-in to relocated Rock Center With Brian Williams at 10 p.m. Regularly scheduled Friday 9 p.m. NBC occupant Grimm will return on March 8 out of the sophomore season of reality/competition Fashion Star.
Click on the following for the fast affiliate results for Friday, February 1 broken out by network and by program: http://tinyurl.com/a9pusmf.