SECOND MOST-WATCHED TELECAST SINCE 1993
It was down versus the comparable year-ago telecast by a hefty 11.54 million viewers and 28 percent among adults 18-49. But The 55th Annual Grammy Awards on CBS still managed to finish with its second largest audience since 1993, at an average 28.37 million viewers and a 10.1 rating/24 share among in the demo (based on the fast affiliate results from Nielsen). The record 39.91 million viewers and a 14.1/33 among adults 18-49 last year was a reflection, of course, of the tribute to the sudden passing of Whitney Houston.
Elsewhere, ABC and Fox did not hide opposite The Grammys with all original programming slates. And the big loser on ABC was the first of two non-scripted Sunday 10 p.m. specials called Revenge For Real at a subpar 2.90 million viewers (#2) and a 0.8/ 2 among adults 18-49 (#3). The scripted Revenge, which has not benefited by the new storyline and the move to Sunday this season, sunk to a series-low 5.07 million viewers (#2) and a 1.4/ 3 in the demo (#3) at 9 p.m. Fox animation, meanwhile, was below average.
Last among adults 18-49 was NBC’s combination of Dateline, a repeat of Betty White’s 2nd Annual 90th Birthday Special and an encore Saturday Night Live in the ‘80s: Lost and Found.
Click on the following for the fast affiliate results for Sunday, February 10 broken out by network and by program: http://tinyurl.com/bgrk5a2.
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