ABC and Miss America Organization Extend Partnership

PAGEANT AIRING ON THE ALPHABET NET EXPANDED THROUGH 2016

ABC has announced a new three-year partnership with the Miss America Organization (MAO) that will include returning annual The Miss America Pageant to Atlantic City, New Jersey after eight years in Planet Hollywood in Las Vegas. The pageant, which began in Atlantic City in 1921 and returned to ABC in 2011, rose to 7.08 million viewers (and a 1.6 rating/4 share among adults 18-49) for the most recent telecast on January 12. And that was, comparably, was its most watched telecast since 2004 and third consecutive year of rising viewership.