VIEWERS DOWN, BUT ADULT 18-49 DEMO ON THE MINOR PLUS SIDE
It was all about the Oscars, of course, with the 85th annual Academy Awards festivities on ABC last night at an estimated 36.97 million viewers and a 12.1 rating/28 share among adults 18-49 for the primetime portion (from 8:30-11 p.m. ET, according to the fast affiliate results from Nielsen). Keep in mind that these results will decrease once the lower 11 p.m. and 11:30 p.m. HUT level half-hours are factored in. One year earlier, the Oscars telecast in its entirety averaged 39.34 million viewers and an 11.7/27 in the demo (based on the Live Plus Same Day results on Sunday 2/26/12).
Earlier in the evening on ABC was the 90 minutes Oscars Red Carpet Live! at an estimated 24.88 million viewers and a 7.0/19 among adults 18-49 from 7-8:30 p.m. The peak half-hour (which could include partial Oscars coverage in the Central Time Zone) was 31.46 million viewers and a 9.2/23 in the demo at 8 p.m.
Elsewhere, there was only one other original programming entry, The Amazing Race on CBS, and it averaged 6.77 million viewers and a 1.8/ 4 among adults 18-49 from 8-9 p.m. Given the severity of the competition, the ratings could have been worse.
Click on the following for the fast affiliate results for Sunday, February 24 broken out by network and by program: http://tinyurl.com/agunn3z
Update (Monday 3/4/2013 3:03 a.m. EST): Broadcast and select cable final national ratings on the forum.
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