English Premier League Soccer premiered this past weekend on the networks of NBC in the U.S. and its ratings have proven to be a successful acquisition for the media outlet.
According to Nielsen Fast National data, NBC’s Saturday, August 17th telecast of Swansea City-Manchester United delivered an average of 792,000 total viewers — the most-watched Premier League opening weekend match in U.S. history.
Over on NBCSN (NBC Sports Network), its four weekend matches averaged 356,000 total viewers – the most-watched Premier League opening weekend on cable in the U.S., and a 43 percent increase from the 249,000 average total viewership for the five opening games on ESPN and Fox Soccer in 2012.
More than 5.7 million minutes of Premier League action were streamed online via NBC Sports Live Extra, NBC Sports Group’s live streaming product for desktops, mobile devices and tablets — the first time ever that all Premier League games are available at no extra cost (to fans with NBC Sports Network) via live stream.
All 380 Premier League games are available on television on the networks of NBCUniversal (NBC, NBCSN, mun2) and the Premier League Extra Time bonus television package. Extra Time is available at no extra cost to fans who receive NBC Sports Network through their cable/satellite/telco providers.
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