MINOR LOSSES FOR THE WANNABE TALK SHOW HOST
The good news remains growth over both the lead-in and year-ago time period averages. But day three of the six-market, six-week test for Bethenny, the new Warner Bros. talk show hosted by reality star Bethenny Frankel, slipped to a 1.0 rating/3 share in the overnights, according to Nielsen. Monday’s opener was a 1.5/ 5, Tuesday was a 1.1/ 4, and increases from the two benchmarks yesterday was a diluted 11 percent from the lead-in (0.9/ 3) and 25 percent from the June 2011 time period (0.8/ 3). Top-rated yesterday was WNYW in New York and KDFW in Dallas, each with a 1.4/ 4 (and each with growth over the lead-in and year-ago time period results).
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Troy TurnerJun 16, 2012 at 5:04 pm
A six-market, six week test–not much faith from what I can tell. Serves her right, actually