MEGASTUNTS SPECIAL PROVES THERE IS AN AVAILABLE AUDIENCE ON FRIDAY
Dominant ABC benefited by Megastunts: Highwire Over Niagara Falls Live!, which led the network to its most-watched Friday since November 30, 2007. The two-hour special averaged 10.14 million viewers and a 2.5 rating/9 share among adults 18-49 from 9-11 p.m., peaking in the 10:30 p.m. half-hour with 13.07 million viewers and a 3.4/11 in the demo, according to Nielsen. Megastunts: Highwire Over Niagara Falls Live! is now the most-watched non-sports summertime telecast on any network since at least 2006.
Earlier in the evening on ABC was Countdown to Niagara: The Greatest Megastunts of All at a first-place 5.71 million viewers and a 1.2/ 5 in the 8 p.m. hour.
Elsewhere, only two-hours of Dateline on NBC was original, and it finished second in the 9-11 p.m. block with 4.74 million viewers and a 1.2/ 4 among adults 18-49. Under 2-million viewers with a 0.5/ 2 in the demo for encore telecasts of NBC comedies Whitney and Community in the 8 p.m. hour, meanwhile, could indicate no interest this fall. NBC…what are you thinking?
For a complete listing by network and by individual program, click on the following: http://tinyurl.com/7ugwl5v
TV Media Insights, the new one-stop shop for television and media, is now available on Facebook. Updated ratings, observations, breaking news, interactive polls, celebrity gossip, winners and losers, TV trivia...you will now find it all at TV Media Insights.
Marc Berman mines dozens of media resources, researches and gathers the information and metrics and delivers to our readers, the very information that you are hungry for. Enjoy your stay and come back tomorrow!
