truTV FAVORITE TO RETURN NEXT SEASON
Male-targeted truTV has renewed reality series Full Throttle Saloon for a fourth season, with an order for 12 new episodes. The series provides an inside look at the world’s largest biker bar located in Sturgis, South Dakota as owner Mike Ballard tries to generate enough cash in just nine days to cover his 300 employees.
Debuting in November 2009, Full Throttle Saloon rose to a series-high 2.1 million average viewers in season three, according to Nielsen, consistently ranking in the top five of all adult and male demos in its Wednesday time period.
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