More Disappointing Results for the New ABC Daytime Talker
New ABC daytime talk show The Chew, which replaced long-running serial All My Children, dipped on Tuesday after its already lackluster start one day earlier. Based on the 56 metered markets where it airs, The Chew averaged a 1.8 rating/6 share on Tuesday, which declined by14 in households and one share point from Monday’s 2.1/ 7, according to Nielsen Media Research.
Two days to-date, The Chew (1.9/ 6) is down by 32 percent from its lead-in average (2.8/ 9), and 10 percent from the year-ago (Sept. 2010) time period average (2.1/ 7). Considering recent ratings for All My Children were at an historical low, this is a very disappointing week one to-date for The Chew.