Based on the Live Plus Same Day ratings results from Nielsen Media Research, new ABC daytime talker The Chew dipped from its already lackluster opening week ratings. The Chew averaged 1.78 million viewers for the week of Oct. 3, which was down by 322,000 viewers (or 15 percent) from the 2.10 million it delivered for the week of Sept. 26. Demo losses were 20 percent in women 25-54 (1.0 to 0.8 rating), 14 percent in women 18-49 (0.7 to 0.6) and 20 percent among women 18-34 (0.5 to 0.4).
The Chew, do doubt, is a huge disappointment for ABC.
Compared to year-ago time period occupant All My Children, The Chew declined by 650,000 total viewers, or 27 percent (2.43 to 1.78 million). In target females, The Chew suffered losses of 38 percent in women 25-54 (1.3 to 0.9), 33 percent in women 18-49 (0.9 to 0.6) and 20 percent among women 18-34 (0.5 to 0.4).
Demo ratings for The Chew were equal to similar appeal The Talk on CBS. But The Talk averaged 1.83 million viewers for the week of Oct. 3, which was slightly above The Chew.