All My Children Fans Outraged by its Departure
New ABC daytime talk show The Chew, hosted by Mario Batali, Carla Hall, Clinton Kelly, Daphne Oz and Michael Symon, continued to lose steam. Based on the 56 metered markets, day three of The Chew, which stepped in for canceled daytime serial All My Children, dipped to a 1.8 rating/6 share in the overnights on Wednesday, based on Nielsen Media Research. Comparably, that was a loss of 36 percent in rating and three share points from the lead-in average (2.9/ 9, which is a combination of syndicated programming and local news) and 14 percent in rating and one share point from All My Children one year earlier (2.1/ 7 in Sept. 2010). Three telecasts to-date, The Chew is averaging a 2.0/ 6 out of a 2.9/10 for the lead-in. All My Children in Sept. 2010 was a 2.1/ 7.
As a benchmark, here is The Chew by day:
Monday 9/26 – Lead-in: 3.0/10, The Chew: 2.1/ 7
Tuesday 9/27 – Lead-in: 2.9/10, The Chew: 1.9/ 6
Wednesday 9/28 – Lead-in: 2.8/ 9, The Chew: 1.8/ 6
For a glimpse of what the fans of All My Children have to say, click here: http://www.tvmediainsights.com/wp-admin/edit-comments.php