UPDATED RESULTS IN NETWORK DAYTIME
General Hospital on ABC has settled in comfortably weekdays at 2 p.m., building from lead-in The Chew across the board and maintaining audience levels from one year earlier (when it aired at 3 p.m.). Based on the Live Plus Same Day data from Nielsen for the week of Sept. 17, General Hospital versus The Chew increased by 350,000 total viewers (2.23 to 2.58 million), 45 percent in women 18-49 (419,000 to 609,000), 43 percent in women 25-54 (564,000 to 808,000) and 34 percent among women 18-34 (149,000 to 200,000). And General Hospital compared to one year earlier was on par in total viewers and women 18-34, with erosion of just nine percent and eight percent, respectively, among women 18-49 and 25-54. The Chew, in contrast, continues to trail All My Children from one year earlier by double-digit percentages.
The View on ABC led the week, of course, with 3.22 million viewers (a nine-week high), ranking first overall in daytime among women 18-34 (205,000) and followed closely by General Hospital. The View also rose to its largest audience in 11 weeks in women 18-49 (630,000) and women 25-54 (777,000). The Talk on CBS, meanwhile, averaged 1.99 million viewers (+11 percent from the year-ago week), with minor losses in the three key female demos.