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Good Afternoon America Loses Steam in Day Two - TV Media Insights - TV Ratings & News - Network TV Show Reviews and Daily Ratings

Good Afternoon America Loses Steam in Day Two

July 11, 2012 by Marc Berman in Highlights with 26 Comments
Tuesday Ratings Snapshot
General Hospital’s Gold Medal Moments on SOAPnet


Two days of metered market data from Nielsen does not a hit or miss make. But with weaker lead-in support, Good Afternoon America on ABC dipped to a 1.6 rating/5 share in the overnights in day two (Tuesday, July 10), which was six percent below the lead-in average (1.7/ 5) and 20 percent below former time period occupant One Life to Live in July 2011 (2.0/ 6). Monday’s opener was a 1.7/ 5 (out of a 1.8/ 5).

Good Afternoon America also declined by margins of 33 percent to 50 percent from the year-ago time period average in the three key female demos as follows:

Women 18-49:
July 2011: 1.0/ 7, Lead-in: 0.5/ 4, Good Afternoon America: 0.5/ 4

Women 25-54:
July 2011: 1.2/ 8, Lead-in: 0.8/ 5, Good Afternoon America: 0.7/ 5

Women 18-34:
July 2011: 0.6/ 4, Lead-in: 0.3/ 2, Good Afternoon America: 0.4/ 2

Stay tuned for more overnight results this week.

Written by Marc Berman

Marc Berman

Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for “Extra,” “Entertainment Tonight,” “Access Hollywood,” “The CBS Evening News,” CNN, and more; and was the author of 2014 desk calendar, “This Day in TV History.”

Tuesday Ratings Snapshot
General Hospital’s Gold Medal Moments on SOAPnet

  • MaryAnne

    GREAT NEWS Marc !!!! Down Down Down ABC/Disney !!!!

  • SpinsVixenella

    Just couldn’t happen to a more deserving bunch than those greedy ABC idiots. Good enough for ’em. I hope Katie is next. ABC needs to do right by AMC, OLTL, & GH! Obviously CHEAPER to produce does not neccessarily yield more ad revenue when your key demo just walks away as is the case here.

  • Jason

    Keep on Dropping dropping dropping. :) lol

  • Mindachsiefan

    ABC is paying the price for canceling our soaps! Let’s see Good Afternoon America and The Chew continue to fail miserably. Not even guest appearances by our favorite ABC soap stares can save them. Soap fans remain vigilant and boycott Disney/ABC!!!!!!

  • jokerkakes

    Good Afternoon America, will keep dropping. When will ABC, get a brain, and realize that we do not want or need another ****** talk show. We want our Soaps back!!!!!!!!!

  • Seahawkmom

    Thank you Marc love to see the low ratings just keep them coming. Will keep boycotting untill are soaps are given back to us.

  • Anne

    ABC/D still hasn’t learned that nothing will replace AMC and OLTL. Both programs had a strong, loyal fanbase, which was growing into another generation. Nothng they try to replace them with will succeed. My household will still continue to boycott ABC/D. Bring back our Soaps!

  • kerry

    thank you marc for publishing the these results. happy to see that gaa is trending like the revultion did downward hope it will continue then just maybe the suits at abc will realize we want scripted programs and not reality,

  • sjmarcipan

    I generally hate to see people fail but I just get all gooey inside when I hear of another ABC/Disney bomb! Freaking LOVE IT! Oh, bring back OLTL…..

  • OwensboroSteve

    It is no surprise that ABC’s cheaply produced lifestyle shows are not hits with the fans. Cheap is as cheap does and they are getting what they paid for–nothing!

    Act to keep General Hospital on the air. Boycott GAA and The Chew and let ABC know what you think, soap fans!

  • slj730

    I am not at all surprised to see Day #2 of this show proving a decline. ABC I hope will SOON realize that “love in the afternoon” is preferred and in demand, as opposed to an over-saturation of talkers.

  • vhancock

    they’ll never get the ratings they were getting with one life

  • carolc

    Thanks, Marc, for always keeping up informed about the ratings. It looks like even the “curiosity” factor didn’t help the launch of this show. My worry is that ABC will somehow spin the ratings in September and find a way to keep it on the air – possibly replacing General Hospital with this show. They have made so many mistakes – cancelling All My Children and One Life To Live – so nothing would surprise me.

  • mary22

    Thanks Marc! When is ABC/Disney going to wake up and realize that they made such a huge mistake! Will not watch any of the replacement shows ever! Want my soaps back! I miss OLTL everyday!

  • camille

    Thank you Marc for this article and making me do my Happy Dance On Day 2 of ABC’s latest ratings failure. GAA will never surpass OLTL ratings, nor will it ever become a success with those who do watch TV in the afternoon. ABC/D you are failing miserably all across the board with your new programming for Daytime. Greed has overcome your integrity and loyalty to your viewers and Karma is taking over.

  • okicarol

    Thank you Marc
    I can not feel sorry for ABC/D — I have stopped watching ABC except for General Hospital and Castle –That is a far cry from what I use to watch on ABC —- One day someone (not me) will turn on ABC just to find that Good Morning America is the only show ABC has on – so sad

  • PaulaKate

    ABC we want our soaps, One Life To Live and General Hospital in the afternoon……that’s it!

  • dragonfly

    Thank you Marc for the continuing updates as GMAA goes down, down and down again!!! I continue my boycott!!!

  • susanmz


  • LindseyH

    Wow … 33-50 percent decline from last year in the three target groups. Sounds like time to bring back One Life to Live!

  • SoapFan00053

    i quit watching the insider due to lara spencer turning it into the “what’s lara wearing” & buy it for less half hr…for some reason i find the same thing happening with good afternoon america & it’s lack of content…glad to see it’s already tanking…wonder why the chew has lasted this long??

  • ShannonB

    Ha ha ha ha ha! The millions of fans still in mourning over OLTL & AMC are in no way surprised at these results. It is starting bad and getting worse. Wake up ABC – no more talk/food/lifestyle/doctor/self-help/fashion shows that tell us everything we’re doing wrong. No Pine Valley & Llanview families, no ABC (except GH of course!)

  • Luvbooks

    You would think that ABC/D would get a clue already. No one wants these talk shows on. We want our soaps back!! I haven’t been watching and I won’t watch. There are way too many of these types of shows on already and I’m just done with it. Thanks for the info Marc!! Makes me feel good that GAA is not doing good at all.

  • Troy Turner

    This isn’t a surprise to anyone following along, but drops of 20/33/50 should send ABC serious signals, even if it is just day 2 of a 9 week gig. But as I said yesterday, the key numbers will be the numbers for GH coming out of GAA. Thanks Marc, as always, for keeping us informed

  • Barbara

    Not surprising. I only watch GH during the day. Bring back OLTL.

  • rick_rainbow

    You keep losing your demographic audience. Why? You are not following what the viewers want ABC/Disney. Your advertisers will soon learn that since the ratings are not where they should be they will walk as well. So, get with what the viewers want ALL MY CHILDREN, ONE LIFE TO LIVE and GENERAL HOSPITAL. Easy formula and you shall get the audience and demographics you need back. Start listening and stop being greedy.

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