Lifetime has picked-up scripted drama “Witches of East End” for a second season, with an order for 13 new one-hour episodes in 2014. Based on the best-selling novel by Melissa de la Cruz, “Witches of East End” centers on the mysterious Beauchamp family: free-spirited artist Joanna (Julia Ormond) and her two grown daughters, wild-child bartender Freya (Jenna Dewan Tatum) and shy librarian Ingrid (Rachel Boston), both of whom are unaware that they are gifted (and cursed) with a magical birthright.
Season-to date, “Witches of East End” is averaging 3.0 million viewers, 1.7 million adults 18-49 and adults 25-54 and 1.3 million women 18-49 and women 25-54 in the Sunday 10 p.m. hour, with an average age of 46 years old.
“With its great story telling and amazing cast, “Witches of East End” is leading a full-blown witch renaissance,” said Rob Sharenow, Executive Vice President and General Manager of Lifetime. “The show’s perfect mix of premium execution with content that is in the zeitgeist is drawing new viewers to Lifetime and we’re very excited to be bringing it back for a second season.”
The first season will conclude on Sunday, December 15th at 10:00 p.m. ET. Produced by Fox 21, “Witches of East End” is executive produced by Maggie Friedman, Jonathan Kaplan, Erwin Stoff and Josh Reims.