NEW LIFE FOR THE VETERAN DAYTIME SERIAL AT AGE 50
Based on the Live Plus Same Day data from Nielsen for the week of November 12, 50 year-old daytime serial General Hospital has settled in well at 2 p.m. ET with a rise of 18 percent in total viewers (2.37 to 2.81 million). A good portion of that growth stemmed from the significant 55 percent increase among women 18-34 (177,000 to 275,000), which was a two year high. Results among women 18-49 (697,000) and women 25-54 (863,000), meanwhile, were up by 10 percent and three percent, respectively.
Compared to year-ago time period occupant One Life to Live, General Hospital increased by six percent in total viewers and as much as 30 percent among women 18-34.