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Positive Early Results for Bethenny - TV Media Insights - TV Ratings & News - Network TV Show Reviews and Daily Ratings

Positive Early Results for Bethenny

June 26, 2012 by Marc Berman in Highlights with 0 Comments


Two full weeks into its six-week, six-market test, it looks like Warner Bros. talker Bethenny, hosted by reality star Bethenny Frankel, will upgrade to a national launch. Based on metered market (overnight) Nielsen data from June 11 through June 22, Bethenny compared to the year-ago time period has increased by 38 percent in households (1.1 rating/4 share vs. 0.8/ 3), 100 percent in women 25-54 (1.0/ 7 vs. 0.5/ 3), 125 percent in women 18-49 (0.9/ 7 vs. 0.4/ 3) and 133 percent in women 18-34 (0.7/ 6 vs. 0.3/ 3). Bethenny is also up from the lead-in average in the three female demos (while remaining flat in households), emerging as the top rated Fox talk show test in five years (including Wendy Williams in 2008; The Huckabee Show, hosted by Mike Huckabee, and Fran Drescher in 2010; and Father Albert, hosted by Alberto Cutie, in 2011).

Bethenny’s current test run consists of New York (WNYW), Los Angeles (KTTV), Philadelphia (WTXF), Dallas (KDFW), Phoenix (KSAZ) and Minneapolis (KMSP).

Written by Marc Berman

Marc Berman

Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for Extra, Entertainment Tonight, Access Hollywood, The CBS Evening News, CNN, and more; and his 2014 desk calendar, “Today in TV History,” is presently available.

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