NBC Universal Portfolio Closes Upfront Selling at a Reported $6 Billion

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Two months after the NBC network announced its fall 2015 primetime schedule to advertisers, NBC Universal has completed its 2015-16 upfront selling season with $6 billion in advance commitments across its portfolio of broadcast and cable platforms, according to published reports. And that does not include next summer’s Olympic Games in Rio.

Comparably, NBCU is reporting a rise of two percent in overall dollar volume (with reported losses of 5 to 8 percent elsewhere), with digital sales in particular up by 50 percent. Automotive, entertainment, tech and pharmaceutical are singled out as positive categories for the various platforms. And NBCU’s Bravo, E! and USA led the cable marketplace in rate of positive change.

NBC itself (including football) is expected to be flat from one year earlier at an estimated $2.53 billion, versus a year-to-year rise in 2014 of 15 percent. And the network has secured a 5 percent increase in its CPM pricing (the rate of reaching 1,000 people), which at present is the highest of any network. New NBC shows singled out are Monday night drama “Blindspot” and temporary Tuesday variety-themed entry “Best Time Ever With Neil Patrick Harris.”

ABC is now the final network to be conducting upfront business.