BIG BROTHER ON CBS TOPS THE NIGHT AMONG ADULTS 18-49
Three networks…ABC, CBS and Fox…shared leadership on this third Sunday in July, but 5.41 million viewers (for CBS) and a 1.4 rating/4 share among adults 18-49 (for ABC and Fox), according to the fast affiliate results from Nielsen, is nothing to boast about. In time period return news, Big Brother won the 8 p.m. hour with 6.16 million viewers and a 2.2/ 7 in the demo (which topped the night among adults 18-49). And that, comparably, was a slight loss from the 6.92 million viewers and a 2.4/ 8 in the demo (based on the Live Plus Same Day ratings) one year earlier.
Elsewhere, older skewing Secret Millionaire on ABC took a backseat to Big Brother; lead-out Extreme Makeover: Weight Loss Edition is unlikely to get a third season; Dateline on NBC could not compete from 7-9 p.m.; and everything else was a repeat.
Click on the following for the results by network and by individual program: http://tinyurl.com/cehqqek