THE VIEW’S LEAD CONTINUES TO SHRINK
The View on ABC remains top-rated among the three network daytime talk shows. That is not about to change anytime soon. But based on the Live Plus Same Day ratings from Nielsen for the week of December 3, and compared to the year-ago week, The Chew on ABC has narrowed the total viewer gap from 1.33 million to 830,000 viewers; and The Talk on CBS from 1.54 million to 910,000 viewers. The View averaged 3.12 million viewers — down 16 percent from the comparable year-ago week. Next was The Chew at 2.38 million (-4 percent), followed by The Talk at 2.17 million (+ 2 percent).
Demographically, all three talkers suffered erosion year-to-year among key women 25-54 and women 18-49. The View averaged 731,000 women 25-54 (-19 percent), followed by The Talk (424,000: -16 percent) and The Chew (419,000: -12 percent). And The View averaged 606,000 women 18-49 (-16 percent), followed by The Talk (129,000: -28 percent) and The Chew (128,000: -24 percent).