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Updated Results in Network Daytime Talk - TV Media Insights - TV Ratings & News - Network TV Show Reviews and Daily Ratings

Updated Results in Network Daytime Talk

May 17, 2012 by Marc Berman in Highlights with 29 Comments
That’s a Wrap: Upfront Presentation Week
CW Upfronts 2012


Based on the Live Plus Same Day ratings from Nielsen for the week of May 7, it was business as usual in daytime network talk. The View on ABC was most-watched with 3.30 million viewers; The Talk on CBS remained on the year-to-year upside with growth of nine percent in total viewers (2.02 to 2.19 million) and as much as 17 percent in women 18-49 (0.6/ 4 to 0.7/ 5); and The Chew on ABC continued to bleed from year-ago occupant All My Children as follows:

All My Children – Week of 5/09/11
Viewers: 2.30 million, Women 25-54: 1.1/ 7, Women 18-49: 0.8/ 5, Women 18-34: 0.5/ 3

The Chew – Week of 5/07/12
Viewers: 2.09 million, Women 25-54: 0.8/ 5, Women 18-49: 0.6/ 4, Women 18-34: 0.4/ 3

Percent Change – The Chew vs. All My Children
Viewers: – 9, Women 25-54: -27, Women 18-49: -25, Women 18-34: -20

As for cancelled The Revolution on ABC, 1.22 million viewers this week — down 53 percent from the 2.58 million for One Life to Live one year earlier.

Written by Marc Berman

Marc Berman

Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for “Extra,” “Entertainment Tonight,” “Access Hollywood,” “The CBS Evening News,” CNN, and more; and was the author of 2014 desk calendar, “This Day in TV History.”

That’s a Wrap: Upfront Presentation Week
CW Upfronts 2012

  • Jason

    And it keeps going down and down and down. ANd that’s where the Spew should be going.

  • Debbie Joyce

    Continued evidence that the soaps had more viewers than the shows that replaced them. ABC was dead wrong in believing these new shows would draw in viewers that weren’t soap fans.

    They failed to realize that while soap fans may not be able to watch live, they will watch online or on DVR. No one is going to go out of their way to record and watch these sinking reality shows, let alone watch them live.

    • Christopher John

      As always, a sincere thank you to Marc for keeping viewers updated and informed. Sadly, I am not here to specifically comment on the article, but to use this comment area as a forum to express concern over recent developments in the SOS campaign. It appears that FB pages and groups, which were initially developed with the intent to unite and mobilize fans, and to encourage an open exchange of ideas and information, have turned into nothing more than a vast wasteland of pre-approved posts by the “chosen few”, or the self appointed few, who deem themselves the experts on how fans should feel and act. No longer are fans encouraged to use the groups as “think tanks”, offering ideas, evaluations, and information, which could propel the movement toward a viable goal. In addition, so many “goals” have been presented, that any action is diluted due to the division of efforts. (Do the admins want ABC to return to producing the shows and airing them on the network? Do the admins want ABC to sell the soaps? Do the admins want ABC to give the soaps to Ms. Nixon? Do the admins want all soaps on one soap channel? AKA: Throw spaghetti at the wall and hope some of it sticks). As varied posts are deleted by the few, the fans, who realize their voices are no longer wanted or heard, are turning away. What momentum the movement once had is diminishing, as time ticks away and any of the beforementioned goals are less plausible. Further, dictatorships never yield productivity from “citizens”. I apologize for using this forum for voicing my concerns, but since this forum, unlike SWANS, DFU, I Would, welcomes free speech, I felt I had no choice. All efforts to voice concerns on the FB pages mentioned have been deleted. When Tonja Walker, actress and star of One Live To Live, is censored, and ultimately deleted, by a FB admin, it’s really time for fans to re-evaluate who they are allowing to lead.

  • carolc

    Thanks again, Marc, for this article. It’s not surprising that the Chew continues to decline in the ratings. It can’t hold a candle to the show it replaced – All My Children – any more than the now cancelled Revolution could compete with One Life To Live. ABC made a terrible decision when it cancelled both iconic soap operas.

  • kerry

    thank you marc i look froward to these articles, what this shows to me is cheaper is not better and if you dont have people watching you ultimately will not succeed abc shouldve stuck w/ thier loayl viewers because we were clear on what we did and did not want to watch

  • Edna Barefoot

    I wish we had more viewers of the Talk. Not because of thr View but because of ABC. If they were not ashamed to admit their error they would put OLTL & AMC back on. If you are good execs you cut your loses & bring back what works. And OLTL & AMC worked. After 40-50 yrs. why would anyone throw away what obvious worked. Whatever ABC puts on instead of OLTL & AMC will fail as long as the soap opera fans exist.

    • Rob

      The Talk should be boycotted like The Chew. The Talk also replaced a soap opera.

  • Mindachsiefan

    The Chew is failing despite all the guest appearances and marketing ABC has done. When will. Ms. Dummer realize we want all our ABC soaps back, not this reality drivel.

  • Richard_G

    Mr. Berman, You do a great job reported the ratings and info on your site. To the point it is one of my favorites. But when it comes to these posts I lose all respect for you. Could you just give me the numbers and let me make up my mind about what they mean and whether it means the Chew is bleeding viewers or not.

    Obviously our definition of bleeding is totally different. Yours is obviously perverted by your love for soaps.

    Goodness All My Children and One Life To Live are gone. Get over it and deal with it. Those are not the first 2 shows to ever be cancelled and they won’t be the last. And they aren’t the first to be cancelled for weird reasons either. Just grow up and report the numbers.

    • Troy Turner


      Your point would be more plausible if The Chew had beaten AMC’s numbers ONCE, let alone consistently. As I have stated before, losing 10-15 percent of your audience may fall into the acceptable loss category, if you’re ABC-but if you’re in the real world, the numbers don’t lie…

  • Richard_G

    Wow you guys are delusional with the talk of The Chew going down down down.

    Here’s the numbers from last week:

    The Chew – Week of 4/30/12
    Viewers: 2.08 million, Women 25-54: 0.9/ 6, Women 18-49: 0.6/ 4,
    Women 18-34: 0.4/ 3

    They are almost the same. The show is consistent. Keep dreaming folks. The Chew is here to stay. Deal with it.

  • Richard_G

    Wow Edna Barefoot — way to go in supporting other soap opera fans. Root for more viewers for The Talk — a show that replaced a soap opera that was around a whole lot longer than either All My Children or One Life To Live.

    ABC did the same thing that both CBS and NBC did. You guys act like your shows were the first to ever get cancelled. Get real. Many of us lost our shows too — I didn’t see you guys crying then.

  • okicarol

    I watch only one show on ABC and that is Castle– I use to watch ABCs daytime line up but since they took AMC and OLTL of the air there isn’t anything to watch === just Talk shows. I know one day I will turn on ABC just to find out that Good Morning American is on 24 hours aday —

  • slj730

    Thank you Marc for this week’s installment. The Chew continues to provide data supporting that reality is not necessarily the answer in every hour of daytime.

  • OwensboroSteve

    I watch one show on ABC and that is General Hospital. I watch no show that has taken the place of a daytime drama and that includes The Talk, which took the place of As The World Turns. ABC, NBC, and CBS, please respect your viewers’ desires and keep your soaps on the air.

  • OwensboroSteve

    Boycott The Chew and the new GMA afternoon show on ABC which will take The Revolution’s time slot when it goes off the air! Please only watch General Hospital on ABC.

  • tinafg

    Thanks for the info, Marc. And around and around we go. They still don’t care. C’mon shareholders! C’mon sponsors! Wake up!

  • michelec8916

    Thank you Marc for the info. The Chew is hovering close to the 2 million mark, and hopefully it will go below that. ABC should have never cancelled OLTL and AMC. They went from having Love in the Afternoon to embarrassment in the afternoon. Hopefully they will correct their mistake soon, or release the rights.

  • ShannonB

    Thanks again, Marc, for another great article. When I heard the wonderful news of the Revulsion’s cancellation, I wondered if there was ever a show televised that had no viewers at all…looks like this awful excuse for programming is coming close. As for the Chew, one can only watch people eat on TV for so long before it becomes useless and boring…no matter how many strange contortions the hosts go through. Since the day AMC was cancelled and with OLTL after that, I only watch 1 ABC show: General Hospital. This is my new reality if and only if, these shows are returned to broadcast

  • LindseyH

    The Spew is going down … soap viewers continue to stand united! I will continue to boycott ABC/D except for the General Hospital hour. Thank you Marc for continuing to keep us informed!

  • Troy Turner

    53/9….I’m running out of ways to say the same thing…

  • TikiBarb

    Thank You Marc Berman. These shows will continue to bleed and have no chance of building up a 40 plus year audience.I can’t imagine ANYONE taping or DVR in one of these ‘reality’ shows. Do the right thing and don’t cause anymore damage.I only watch GH on ABC/DISNEY. I only cheated to watch the last episodes of Desperate Housewives (NOW I DON’T HAVE TO FEEL GUILTY ABOUT CHEATING). From now on its General Hospital,CBS,NBC and FOX.

  • Colleen1770

    ABC daytime is so bad that people are watching The Talk on CBS. What a horrible show that is, but better than The Revolution and The Chew. They replaced shows that were on over 40 years with terribly produced shows with weak hosts. It has been so long since I turned ABC on during the day, except for GH and that is how it will stay unless they wise up and bring back OLTL. ABC be warned we will not watch more news shows. NBC and CBS take note that we want our soaps and if you want viewers stop trying to feed us these two bit hosts and horrible production. Why are you wasting money when you could be making major profits???

  • cottle

    Thanks for this article! I don’t watch any talk or reality. I want my soaps back. I am finding good drama from other networks other than ABC. I watch a lot of drama “on demand” during the day. I only watch
    GH and don’t watch anything else on ABC.

  • camille

    Marc you have me smiling once again and I thank you I am so happy to hear of the continued plummett of the Chew and also very happy to hear that The Talk is gaining strength…..ABC you are losing this war… and so very Happy or should I say elated that General Hospital is going up up upwards in their ratings… Thank you Marc

  • mary22

    Thanks Marc! Thanks for all you do to support the daytime fans with all these great articles. I only hope that ABC/Disney will realize what a mistake that they made. I will to continue to support only GH and will not watch any to the shows that replaced AMC or OLTL!

  • Sunsetramble

    Thanks once again Marc for keeping us abreast of the Ratings on ABC Daytime. Everyone must continue our efforts by boycotting The Chew & the upcoming GMA “Afternoon” show. We can not let “General Hospital” lose its’ rightful place on Daytime Tv!

  • Virginia

    I didn’t know The Talk replaced a soap opera.But it’s a much better show than The View,The Chew or The Reveloution.I don’t particulaly care for talk shows there borring.But I have watched The Talk twice,and like it better than The View witch is on at the same time.I’ll watch againe today,becouse Vanessa Williams(Loved Desperate Housewives.)But not sure if after that.As far as ABC.goes,they keep cancelling the shows I like,and replacing them with crap.Was just getting over the loss of AMC.&OLTL.(will allways miss them)and getting used to the idea that Desperate Housewives was ending,And I was realy getting into GCB.Now they cancelled that.I will not watch anything on ABC.except AMC. OLTL.&GH.without them ABC wonte be watched in my home.

  • TikiBarb

    Now that Desperate Housewives the ONLY show I watch on ABC/DISNEY is GENERAL HOSPITAL. The networks are saturated with “Talk”. BRING BACK “THE SOAPS”

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