CHANCES OF GOING OUT NATIONALLY ARE 50-50
With one week to go before new Twentieth Television talker “Kris,” hosted by Kris Jenner, ends its test run on six Fox affiliated stations, here is an update according to the metered markets. Based on the weighted data from Nielsen through the week of August 12, “Kris” is averaging a 0.8 rating/3 share in households, which is equal to both the lead-in and year-ago (August 2012) time period averages. Data for the most current week – week of August 12 – is a 0.7/ 2 (out of a 0.7/ 2). Results among women 25-54 is a 0.6/ 4 (out of a 0.7/ 5, with the August 2012 time period a 0.5/ 3). And women 18-49 is a 0.5/ 4 (out of a 0.5/ 3, with the year-ago a 0.4/ 2).
In other words, there is growth in the key female demos from the year-ago time period, which is a positive. While certainly not spectacular, chances of “Kris” going national is probably about 50/50.
Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for Extra, Entertainment Tonight, Access Hollywood, The CBS Evening News, CNN, and more; and his 2014 desk calendar, “Today in TV History,” is presently available.
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