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Major League Soccer TV Ratings in 2012

July 8, 2012 by Marc Berman in Highlights with 5 Comments

By Douglas Pucci

Here is the up-to-date ratings information, according to Nielsen, for Major League Soccer (MLS) matches in 2012 on ESPN, ESPN2, NBC Sports Network (NBCSN) and and the Spanish-language network, Galavision (GALA).

Ratings from Univision (UNI), TeleFutura (TFA) and ESPN Deportes (ESPND) were not made available.


DATE TIME DUR NET MATCH HH Viewers
Sun Mar 11 3:00 150 NBCSN New York 1, FC Dallas 2 0.1 82
Sun Mar 11 7:00 128 GALA Houston 1, Chivas USA 0 0.1 90
Mon Mar 12 9:30 150 ESPN2 Philadelphia 1, Portland 3 0.2 337
Sun Mar 18 4:00 150 NBCSN Colorado 2, Philadelphia 1 0.1 124
Sun Mar 18 7:00 124 GALA D.C. United 1, Los Angeles 3 0.1 77
Fri Mar 23 10:00 150 NBCSN Houston 0, Seattle 2 0.1 106
Sun Mar 25 4:00 127 ESPN Colorado 1, New York 4 0.1 217
Sun Mar 25 7:00 128 GALA FC Dallas 1, Sporting K.C. 2 0.0 24
Fri Mar 30 7:30 150 NBCSN FC Dallas 1, D.C. United 4 0.1 76
Sat Mar 31 11:02 148 NBCSN New England 3, Los Angeles 1 0.1 123
Sat Apr 1 7:00 122 GALA Chicago 0, Colorado 2 0.0 31
Sat Apr 7 1:00   UNI New York 4, Columbus 1 ??? ???
Sat Apr 7 4:00 130 ESPN Los Angeles 0, Sporting K.C. 1 0.2 215
Sat Apr 14 3:30 150 NBCSN Columbus 0, Philadelphia 1 0.0 126
Sun Apr 15 7:00 105 GALA Houston 1, Chicago 1 0.0 45
Sat Apr 21 3:30 150 NBCSN Chicago 3, Toronto FC 2 ??? 79
Sun Apr 22 6:00   ESPN2 New York 1, D.C. United 4 ??? 344
Sat Apr 28 3:30 150 NBCSN New England 0, New York 1 0.0 70
Fri May 4 11:00   ESPND Chicago 2, Chivas USA 1 ??? ???
Sat May 5 4:00 150 NBCSN Philadelphia 0, Seattle 1 0.1 96
Sat May 5 8:00 131 ESPN New York 1, Los Angeles 0 0.4 508
Sun May 6 7:00 124 GALA Colorado 2, FC Dallas 0 0.0 34
Sat May 12 4:30 150 NBCSN D.C. United 0, Houston 1 0.1 120
Sun May 13 12:15 143 ESPN2 New York 3, Philadelphia 2 0.2 275
Sun May 13 7:00 127 GALA Chivas USA 1, San Jose 1 0.0 66
Sat May 19 10:30   ESPN2 Chivas USA 1, Los Angeles 0   146
Sun May 20 7:00   GALA Chicago 1, Portland 2 ??? ???
Wed May 23 7:00   UNI Chivas USA 1, New York 1 ??? ???
Sat May 26 2:30 150 NBCSN Los Angeles 1, Houston 2 0.0 71
Sat May 26 7:00 150 UNI Chicago 1, Columbus 2 ??? ???
Sun May 27 4:00 150 NBCSN San Jose 1, Sporting K.C. 2 0.0 53
Sat June 16 7:00 135 GALA D.C. United 1, Philadelphia 0 0.0 23
Sat June 16 7:30 126 ESPN2 FC Dallas 1, FC Houston 2 0.2 213
Sun June 17 5:00 150 NBCSN New York 1, Chicago 3 0.0 63
Sat June 23 9:00 127 GALA Chivas USA 0, FC Dallas 0 0.0 47
Sun June 24 5:00 40 ESPN2 Seattle 1, Portland 2 0.1 96
Sun June 24 5:38 94 ESPN Seattle 1, Portland 2 0.5 888
Sun June 24 7:00 150 NBCSN D.C. United 2, New York 3 0.1 137
Fri June 29 8:30 150 NBCSN Chicago 1, Sporting K.C. 0 0.1 133
Sat June 30 7:00 127 GALA New York 1, Toronto FC 1 0.0 44
Sat June 30 10:00 135 ESPN2 Los Angeles 3, San Jose 4 0.2 320
Sat July 7 11:00 150 NBCSN Seattle 2, Colorado 1 0.1 151
Sun July 8 3:00 127 ESPN Chicago 0, Los Angeles 2 0.3 496
Sat July 14 11:00 150 NBCSN Portland 3, Los Angeles 5 0.1 259
Sun July 15 4:00 127 ESPN New York 2, Seattle 2 0.2 344
Sun July 15 9:00 124 GALA Houston 4, D.C. United 0 0.0 52
Wed July 18 11:00 150 NBCSN FC Dallas 1, San Jose 2 0.1 60
Sat July 21 2:33 130 ESPN New York 2, Philadelphia 0 0.5 611
Sat July 21 10:00   TFA Los Angeles 3, Chivas 1    
Wed July 25 8:37 147 ESPN2 Chelsea FC 2, MLS All-Stars 3 0.3 530
Sat July 28 8:00 150 NBCSN Los Angeles 1, FC Dallas 0 0.2 392
Sun July 29 7:06 151 NBCSN New England 1, Philadelphia 2 0.2 233
Fri Aug 3 8:00 150 NBCSN Houston 2, New York 0 0.1 148
Sun Aug 5 7:00 150 NBCSN Portland 1, FC Dallas 1 0.2 405
Sun Aug 5 9:00 123 ESPN2 Seattle 4, Los Angeles 0 0.2 270
Fri Aug 10 8:00 150 NBCSN New York 2, Houston 0 0.2 252
Sun Aug 12 7:00 125 GALA Philadelphia 1, Chicago 3 0.0 31
Sun Aug 12 11:00 125 ESPN2 Chivas USA 0, Los Angeles 4 0.1 163
Wed Aug 15 7:00 123 NBCSN Los Angeles 1, Columbus 1 0.0 52
Sun Aug 19 5:00 150 NBCSN Philadelphia 1, D.C. United 1 0.1 98
Sun Aug 19 7:00 129 GALA Portland 2, New York 3 0.0 104
Fri Aug 24 7:30 150 NBCSN Real Salt Lake 0, Philadelphia 0 0.0 40
Sun Aug 26 7:03 150 NBCSN FC Dallas 0, LA Galaxy 2 0.1 124
Sun Aug 26 9:00 130 ESPN2 New York 1, Sporting KC 1 0.1 130
Wed Aug 29 8:00 118 GALA New York 2, D.C. United 2 0.1 128
Fri Aug 31 10:33 147 NBCSN Colorado 0, Portland 1 0.1 121
Sun Sep 2 7:00 129 GALA Houston 1, Chicago 3 0.1 93
Sun Sep 2 9:00 150 NBCSN Chivas USA 0, San Jose 4 0.1 143
Wed Sep 5 9:00 150 NBCSN Portland 0, Colorado 3 0.0 63
Fri Sep 14 8:30 150 NBCSN Houston 1, Sporting K.C. 1 0.1 81
Sat Sep 15 3:30 150 NBC Seattle 1, Portland 1 0.4 576
Thu Sep 20 8:00 126 ESPN2 D.C. United 1, Philadelphia 0 0.1 125
Sat Sep 22 8:00 150 NBCSN Portland 1, Real Salt Lake 2 0.0 45
Sun Sep 23 7:00 125 GALA Chivas USA 0, D.C. United 1 0.0 81
Fri Sep 28 8:30 150 NBCSN Chicago 0, Sporting K.C. 2 0.1 94
Sat Sep 29 9:00 150 NBCSN Seattle 0, Vancouver 0 0.1 102
Sun Sep 30 7:00 128 GALA LA Galaxy 0, Colorado 0 0.0 53
Sat Oct 6 3:30 150 NBC Chicago 2, New York 0
Sat Oct 6 9:00 150 NBCSN Real Salt Lake 2, LA Galaxy 1 0.1 82
Sun Oct 7 7:00 128 GALA FC Dallas 1, Chivas USA 1 0.0 42
Sun Oct 7 9:00 126 ESPN Portland 0, Seattle 3 0.2 290
Wed Oct 17 10:00 125 NBCSN Real Salt Lake 0, Seattle 0 0.1 101
Sat Oct 20 7:30 150 NBCSN Philadelphia 1, Houston 3 0.0 39
Sun Oct 21 7:00 127 GALA LA Galaxy 2, San Jose 2 0.0 57
Sun Oct 21 9:00 129 ESPN FC Dallas 1, Seattle 3 0.1 211
Wed Oct 24 8:30 129 NBCSN Philadelphia 1, Sporting KC 2 0.0 50
Sat Oct 27 1:30 150 NBC New York 3, Philadelphia 0
Sat Oct 27 4:00 153 NBCSN D.C. United 1, Chicago 1 0.0 62
Sat Oct 27 6:33 147 NBCSN San Jose 1, Portland 1 0.1 101
Sun Oct 28 7:00 126 GALA Chivas USA 2, FC Dallas 2 0.0 20
Sun Oct 28 9:00 128 ESPN Seattle 0, LA Galaxy 1 0.2 265

MLS Playoffs

DATE TIME DUR NET MATCH HH Viewers
Wed Oct 31 9:00 154 ESPN2 Houston 2, Chicago 1 0.1 201
Thu Nov 1 10:46 142 NBCSN Vancouver 1, LA Galaxy 2 0.1 142
Fri Nov 2 10:00 130 NBCSN Real Salt Lake 0, Seattle 0 0.1 137
Sat Nov 3 7:56 154 NBCSN New York 1, D.C. United 1 0.1 158
Sun Nov 4 3:30 NBC Sporting KC 0, Houston 2
Sun Nov 4 9:00 130 ESPN San Jose 1, LA Galaxy 0 0.2 335
Wed Nov 7 9:05 118 NBCSN Sporting KC 1, Houston 0 0.1 93
Wed Nov 7 11:13 141 ESPN2 San Jose 1, LA Galaxy 3 0.3 424
Thu Nov 8 7:30 150 NBCSN D.C. United 1, New York 0 0.1 125
Thu Nov 8 10:00 126 NBCSN Seattle 1, Real Salt Lake 0 0.1 94
Sun Nov 11 4:00 150 NBCSN D.C. United 1, Houston 3 0.0 59
Sun Nov 11 8:00 129 ESPN Seattle 0, LA Galaxy 3 0.3 540
Sun Nov 18 4:00 154 NBCSN Houston 1, D.C. United 1 0.1 111
Sun Nov 18 9:00 139 ESPN LA Galaxy 1, Seattle 2 0.3 485
Sat Dec 1 4:30 163 ESPN MLS CUP: Houston 1, LA Galaxy 3 0.5 797

Updated December 5, 2012
HH: Household rating.
Viewers, in thousands, aged 2 years or older.
All Times Eastern.
Source: Nielsen Media Research

MLS logo


Written by Marc Berman

Marc Berman

Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for Extra, Entertainment Tonight, Access Hollywood, The CBS Evening News, CNN, and more; and his 2014 desk calendar, “Today in TV History,” is presently available.

Tagged

  • http://www.tvmediainsights.com/members/jimmyu/ JimmyU

    Those are some low ratings for MLS. What’s interesting is that a lot of MLS stadiums are packed especially in the Pacific Northwest, but nobody watches it on TV. I wonder how these ratings compare to recent Euro 2012 Championship and the English Premier League.

    • http://www.tvmediainsights.com/members/rfrancisr/ RfrancisR

      It’s not really that terrible. ESPN is averaging 465,000 for MLS through five games. ESPN2 is averaging 272,000 (not including the un-planned partial game that overlapped Italy-Egland). Through eleven games the average on ESPN/ESPN2 is 360k or 25% higher than last years average on the two networks of 288k. An improvement is an improvement.

      NBCSN averages about 70,000 viewers so the 101,000 they get from MLS is an improvement. NBC execs said they wanted to average 100k per game this year. They are right on target. The last three games on NBCSN has exceeded 133k. I think that if they do that for the rest of the year they’ll be quite satisfied.

      One other point on the NBCSN numbers is that the ratings are for the full 2.5 hour block and not just the game so that includes pre and postgame coverage which skews the viewership down a bit.

      Galavision’s numbers are cr@p, but Galavision is the least available of the Univision networks and naturally will get low numbers. Univision has moved many MLS and Mexican soccer games to Galavision and it has hurt the ratings of both the Mexican League and MLS.

  • http://www.tvmediainsights.com/members/sonofthebronx/ SonOfTheBronx

    Here are two items that will give you more insight into the viewership for UEFA EURO 2012:

    Semifinals
    http://www.tvmediainsights.com/2012/06/uefa-euro-2012-scores-big-on-espn-networks/

    Final & Tournament average
    http://www.tvmediainsights.com/2012/07/uefa-euro-2012-succeeds-on-espn-networks/

  • Pingback: MLS soccer passes NBA in attendance - Page 6 - CycloneFanatic

  • Pingback: MLS soccer passes NBA in attendance - Page 7 - CycloneFanatic

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