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Mammoth Saturday Night Victory for NBC

Mammoth Saturday Night Victory for NBC

January 8, 2012 by Marc Berman in Highlights with 0 Comments

SATURDAY 1/07/12
Fast Affiliate Results

-Total Viewers:
NBC: 27.87 million, ABC: 4.79, CBS: 3.49, Fox: 2.26

-Adults 18-49:
NBC: 10.0 rating/28 share, ABC: 1.0/ 3, CBS and Fox: 0.7/ 2 each

—–

-Winners:
NFL Wild Card Game: Detroit at New Orleans (NBC)

-Losers:
Everything else

—–

-Ratings Breakdown:
Dominant NBC slammed the competition, of course, care of Detroit at New Orleans on The NFL Playoff Wild Card Game at a mammoth (and estimated) 27.88 million viewers and a 10.0 rating/28 share among adults 18-49 for the primetime portion.   Comparably, that more than doubled the competition combined in total viewers with four times the demo rating combined.  While not every Saturday can include a football game of this magnitude, it does prove that viewers will watch network television on this evening if there is something worth seeing.

As a reminder, results for any live sporting event are always estimated.

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Elsewhere, and it was not much, ABC filled the evening with a repeat of Wipeout (Viewers: #2, 3.56 million; A18-49: #3, 0.8/ 2 at 8 p.m.) and ABC News: Your Voice, Your Vote: Republican Presidential Candidate Debate in New Hampshire (Viewers: #2, 5.41 million; A18-49: #2, 1.1/ 3 from 9-11 p.m.).  CBS aired back-to-back repeats of sitcoms Rules of Engagement from 8-9 p.m. (Viewers: #4, avg. 1.98 million; A18-49: #4, avg. 0.5/ 1), followed by an encore telecast of The Mentalist (Viewers: #3, 3.66 million; A18-49: #4, 0.7/ 3) and 48 Hours Mystery (Viewers: #3, 4.83 million; A18-49: #3, 1.0/ 3) from 9-11 p.m.  And Fox closed the night with Cops (original and repeat – Viewers: #3, avg. 3.15 million; A18-49: #2, avg. 1.0/ 3 from 8-9 p.m.) and a repeat of Terra Nova (Viewers: #4, 1.36 million; A18-49: #4, 0.4/ 1 at 9 p.m.) from 8-10 p.m.

http://tech-go.info/wp-content/uploads/2011/12/ABC-News-GOP-debate-grabs-highest-195x110.jpg

 

Marc Berman
by Marc Berman

Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for Extra, Entertainment Tonight, Access Hollywood, The CBS Evening News, CNN, and more; and his 2014 desk calendar, “Today in TV History,” is presently available.

Author’s Website

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