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More Erosion for Bethenny in Day 3

June 14, 2012 by Marc Berman in Highlights with 1 Comment


The good news remains growth over both the lead-in and year-ago time period averages. But day three of the six-market, six-week test for Bethenny, the new Warner Bros. talk show hosted by reality star Bethenny Frankel, slipped to a 1.0 rating/3 share in the overnights, according to Nielsen. Monday’s opener was a 1.5/ 5, Tuesday was a 1.1/ 4, and increases from the two benchmarks yesterday was a diluted 11 percent from the lead-in (0.9/ 3) and 25 percent from the June 2011 time period (0.8/ 3). Top-rated yesterday was WNYW in New York and KDFW in Dallas, each with a 1.4/ 4 (and each with growth over the lead-in and year-ago time period results).

Marc Berman
by Marc Berman

Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for Extra, Entertainment Tonight, Access Hollywood, The CBS Evening News, CNN, and more; and his 2014 desk calendar, “Today in TV History,” is presently available.

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  • Troy Turner

    A six-market, six week test–not much faith from what I can tell. Serves her right, actually

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