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More Full Throttle Saloon

June 26, 2012 by Marc Berman in Highlights with 0 Comments

truTV FAVORITE TO RETURN NEXT SEASON

Male-targeted truTV has renewed reality series Full Throttle Saloon for a fourth season, with an order for 12 new episodes. The series provides an inside look at the world’s largest biker bar located in Sturgis, South Dakota as owner Mike Ballard tries to generate enough cash in just nine days to cover his 300 employees.

Debuting in November 2009, Full Throttle Saloon rose to a series-high 2.1 million average viewers in season three, according to Nielsen, consistently ranking in the top five of all adult and male demos in its Wednesday time period.

Marc Berman
by Marc Berman

Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for Extra, Entertainment Tonight, Access Hollywood, The CBS Evening News, CNN, and more; and his 2014 desk calendar, “Today in TV History,” is presently available.

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