VETERAN DAYTIME SERIAL IS A SOLID FIT AT 2 PM ET
The focus in daytime, at present, remains on the new crop of first-run syndicated talkers. But veteran General Hospital on ABC, which successfully moved to 2 p.m. ET on Sept. 10, certainly should not be ignored. Based on the weighted household averages in the 56-metered markets from Nielsen, General Hospital this week (Monday, Sept. 17 through Wednesday, Sept. 19) is averaging a very respectable 2.4 rating/8 share. Comparably, that is up by 14 percent from lead-in The Chew (2.1/ 7) and 9 percent from year-ago time period occupant One Life to Live (2.2/ 7).
Growth for General Hospital is more prevalent among target women 25-54, with a 1.7 rating/11 share this week to-date an increase of 70 percent from lead-in The Chew (1.0/ 6) and 13 percent from One Live to Live in Sept. 2011 (1.5/10). Long live the Quartermaines and the Spencers!